Day 5: Expertise Post

Expertise posts are great for sharing things like recipes, results/transformation stories (with photos!!!!), or things you’ve learned in your fitness journey that will directly benefit your ideal audience in their daily lives.  It establishes you as a valuable resource in their lives and an important presence!

Choose a success story to share!  It can be your own or a client’s! Pick a story that reflects your ideal customer, then really DRAW ATTENTION to those key benefits they’ll really want.

Your Insta Stories REDIC Formula:

Relate: Share a video or boomerang of you working out or working with someone else

Educate/Motivate: Why do you do what you do??  

Dialogue: Why do YOU workout?? (Add the QUESTION box so they can respond)

Interact: Poll - ((Do you workout?))

Capture: My new secret weapon against complacency and excuses. DM me to get more info!

See how it's done...

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HELLOoOo my friend!!  Results never lie!! 

(tell a little bit of your person’s story here. What brought them to you? What was their mindset?  What are they like now? How do they feel? How has their perspective on life changed?)

It’s about SO much more than fitness.  If you relate to _________, this could change your dang life. 

#fitnesscoachlove #igfitness #fitnesstransformation

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