Hi, I'm

and I help health and fitness coaches

build and grow their dream business with

authentic, simplified marketing tools.

#FUNFACT

You don’t need to be overwhelmed, working 24/7, wracking your brain for daily content ideas, or awkwardly

DM’ing strangers in order to make a great living as a health and fitness coach.

You also don’t need to be putting on a fake personality, pretending to be someone you’re not,

or trying to be Ms. or Mr. Perfect online all the time.

Actually… it’s BETTER IF YOU DON’T.

If you want to learn how to grow and market your business

authentically and simply, you’re in the right place.

Ready to get started?.

Fitness CEO & Self-love Activist, Fitness coach

It’s been a game-changer for my business."

Ashley Shaw’s stuff has been an incredible guideline for me to learn, supplement what I’m doing, and really provide me with great language to create freebies and emails that people wanna open up! It’s been a game-changer for my business. I now collect emails and freebies, I send out regular emails, and my business works so much more seamlessly.

- Bria

“I can focus my time on what I enjoy the most and that’s supporting my clients!”

I used to be really inconsistent in my social media posts and there was never any structure or logic to what I was posting. But then I heard about Ashley and since then I can honestly say that my posts are completely different. They’re a world apart from what they were. There’s logic in my posting. There’s a clear structure. I’m actually sharing the business opportunity as well as the fitness side of things. And most importantly, the support I have from Ashley has meant I can focus my time on what I enjoy the most and that’s supporting my clients.

- Jo

“I’ve got 50 clients below me and I am over the moon in love!”

I’m a Beachbody coach and have been for about one and a half years. I basically was Emerald within the business community and I lost it. And I couldn’t find how I was going to be able to get back to the ranks I wanted -- and I wanted to be Diamond, at least. So I started listening to personal development and that’s where I found Ashley’s podcast and then I joined her Facebook groups and started following her tips, tricks, posting methods, and she was able to help me add my own flair to things which was amazing and now I’m almost Diamond.

- Kristi

ashley shaw

Okay, so I love to introduce myself with my (literal) origin story…

because my mom went into labor in a Gold’s Gym parking lot, yes, actually.

So when I say that I was “born” into the health and fitness industry, I mean that literally.

After 16 years in the industry, teaching sales to fitness pros and climbing the ranks

to president of a major fitness company, I decided to pursue my dream.

With so many health and fitness coaches moving online, I saw that they needed

help and I had a HUGE vision for a fitness leadership community.

So I started helping passionate coaches with their marketing and sales.

That turned into an entire library of Done-For-You marketing tools

that have now helped thousands of coaches start, grow, and scale

their online business with authenticity and ease.

social selling simplified

PODCAST

It's like a business workout... for your ears!

DONE FOR YOU

TEMPLATES

THE 30-DAY DFY 9 WEEK CONTROL FREAK POSTING PLAN

THIS PLAN IS FOR YOU IF

  • You're a Coach that is completing or launching "9 Week Control Freak." 
  • You're launching 9 Week Control Freak and wanting to fill your group with ideal customers ready to take back CONTROL!

WHO IS IT FOR

New Coaches to Diamond Coaches to Star Diamond Coaches.

Coaches 1 months to 72 months.

​THE 30-DAY DFY FIND YOUR DREAM CLIENT POSTING PLAN

THIS PLAN IS FOR YOU IF

  • You want to find your dream clients that are your ideal customers and share your values.
  • You know who you want to help and how you want to serve them, but you haven't been able to attract the right clients.

WHO IS IT FOR

All Health & Fitness Coaches Including Beachbody Coaches & Personal Trainers.

All Nutrition Coaches Including Herbalife Distributors, Isagenix Associates & Juice Plus Distributors.

All Fitness Specific Brand Influencers Including Zyia Reps.

THE 30-DAY DFY FIND YOUR TEAM POSTING PLAN

THIS PLAN IS FOR YOU IF

  • You want to find your team and build a bench of business builders.
  • You know your vision for your team, but haven’t been able to attract the right people to join your team.

WHO IS IT FOR

All Health & Fitness Coaches Including Beachbody Coaches.

All Nutrition Coaches Including Herbalife Distributors, Isagenix Associates & Juice Plus Distributors.

All Fitness Specific Brand Influencers Including Zyia Reps.

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