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Hi, I'm

and I help health and fitness coaches

build and grow their dream business with

authentic, simplified marketing tools.

#FUNFACT

You don’t need to be overwhelmed, working 24/7, wracking your brain for daily content ideas, or awkwardly

DM’ing strangers in order to make a great living as a health and fitness coach.

You also don’t need to be putting on a fake personality, pretending to be someone you’re not,

or trying to be Ms. or Mr. Perfect online all the time.

Actually… it’s BETTER IF YOU DON’T.

If you want to learn how to grow and market your business

authentically and simply, you’re in the right place.

Ready to get started?.

Fitness CEO & Self-love Activist, Fitness coach

It’s been a game-changer for my business."

Ashley Shaw’s stuff has been an incredible guideline for me to learn, supplement what I’m doing, and really provide me with great language to create freebies and emails that people wanna open up! It’s been a game-changer for my business. I now collect emails and freebies, I send out regular emails, and my business works so much more seamlessly.

- Bria

“I can focus my time on what I enjoy the most and that’s supporting my clients!”

I used to be really inconsistent in my social media posts and there was never any structure or logic to what I was posting. But then I heard about Ashley and since then I can honestly say that my posts are completely different. They’re a world apart from what they were. There’s logic in my posting. There’s a clear structure. I’m actually sharing the business opportunity as well as the fitness side of things. And most importantly, the support I have from Ashley has meant I can focus my time on what I enjoy the most and that’s supporting my clients.

- Jo

“I’ve got 50 clients below me and I am over the moon in love!”

I’m a Beachbody coach and have been for about one and a half years. I basically was Emerald within the business community and I lost it. And I couldn’t find how I was going to be able to get back to the ranks I wanted -- and I wanted to be Diamond, at least. So I started listening to personal development and that’s where I found Ashley’s podcast and then I joined her Facebook groups and started following her tips, tricks, posting methods, and she was able to help me add my own flair to things which was amazing and now I’m almost Diamond.

- Kristi

ashley shaw

Okay, so I love to introduce myself with my (literal) origin story…

because my mom went into labor in a Gold’s Gym parking lot, yes, actually.

So when I say that I was “born” into the health and fitness industry, I mean that literally.

After 16 years in the industry, teaching sales to fitness pros and climbing the ranks

to president of a major fitness company, I decided to pursue my dream.

With so many health and fitness coaches moving online, I saw that they needed

help and I had a HUGE vision for a fitness leadership community.

So I started helping passionate coaches with their marketing and sales.

That turned into an entire library of Done-For-You marketing tools

that have now helped thousands of coaches start, grow, and scale

their online business with authenticity and ease.

social selling simplified

PODCAST

It's like a business workout... for your ears!

DONE FOR YOU

TEMPLATES

THE 30-DAY DFY SCALE YOUR BUSINESS POSTING PLAN

THIS PLAN IS FOR YOU IF

  • You're a Coach that is looking to scale your business and grow a team of working coaches that want to run with this business and put in the work with you
  • You're a Coach that wants to get systems in place to create duplication in your business and help your team find success
  • You're ready to host a sneak peek into coaching event and share more about coaching in order to recruit coaches with intention. 

WHO IS IT FOR

Emerald to Diamond Coaches to Star Diamond Coaches

Coaches 3 months to 72 months

THE 30-DAY DFY REACH YOUR PEAK POSTING PLAN

THIS PLAN IS FOR YOU IF

  • You're a Coach that is launching the new 645 workout program and you want to build curiosity and FOMO around the new program to fill your next challenge group.
  • You're a Coach that is attending Coach Virtual Summit this month and are ready to use this excitement and momentum to invite to coaching and share more about coach life to recruit your ideal coaches.
  • You're ready to reach your peak in your health/fitness and in your business and help others do the same. 

WHO IS IT FOR

New Coaches to Diamond Coaches to Star Diamond Coaches

Coaches 1 months to 72 months

THE 30-DAY DFY BOOST YOUR ENGAGEMENT POSTING PLAN

THIS PLAN IS FOR YOU IF

  • You want to boost your engagement and connect with your current and new followers on social media and find commonalities and things that make you similar. You want to build relationships and engage with your ideal customers and coaches so you can show them how you can help them and impact their life.
  • You want to boost engagement and build real, authentic relationships with people and connect on topics in a deeper way to find common ground. This will build know, like, and trust with your ideal customers and coaches.

WHO IS IT FOR

New Coaches to Diamond Coaches to Star Diamond Coaches

Coaches 1 months to 72 months

THE 30-DAY DFY FIND YOUR IDEAL COACHES POSTING PLAN

THIS PLAN IS FOR YOU IF

  • You're a Coach that is looking to find your ideal coaches and move challengers to coaches, but aren't sure how to engage them in conversations about coaching and get them interested in learning more about becoming a coach.
  • You're ready to find your ideal coaches and grow a strong team community full of your ideal people that never want to leave.

WHO IS IT FOR

Emerald Coaches to Diamond Coaches to Star Diamond Coaches

Coaches 3 months to 72 months

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FREE MASTERCLASS

Advanced Marketing Masterclass

How To Build An Audience

Of 1,000 Highly Engaged People Who
Are Interested In Health & Fitness (Completely Free)