1. What’s it like to WORK WITH YOU?
Tell your people what’s it like to work with you. What can they expect from you? Let people GET TO KNOW you. (aka – I’m a hard-ass but I want you to achieve your goals as much as you do). Your brand is an introduction of yourself before you officially meet someone and if someone will WANT to get to know you better.
2. What’s your SWEET SPOT?
Differentiate yourself in the sea of sameness. What makes you different from all the other experts out there? What makes you a magical unicorn? Certain events in our lives are what shape us into the thriving individuals we are today. These events often lead us to our careers and are what differentiate us from the rest. We all lead different lives and therefore have different stories.
3. What are your VALUES?
Telling your PEOPLE who you are! You need to align your tribe to deliver the best experience for that group of individuals. It’s likely that you want to work with people that have similar values to you, so, what are those values? Shout them from the rooftops and YOUR PEOPLE will come and want to hear everything you have to say.
4. What’s your STORY?
You can build authentic trust with your audience by telling your story. Why should they trust you? Telling your story and expressing the challenges that brought you to where you are now in your career is what makes you stand out and what makes you worthy of your audience’s trust.
5. Who’s your IDEAL CUSTOMER?
Tell your audience who you want to work with. When you tell your audience who you are looking for (aka people looking to make a life change, etc), they will flock to you! They will see you are speaking directly to them and want to be a part of your tribe.