The author spends some time with members Hootsuite’s social media team to zone in on particular Facebook advertising models that work on a $100 budget. They advise riffing off popular posts a brand has made in the past, mindfully identifying both one’s current audience & a prospective one based on advertising demographics, being clear with one’s goals, and being sure that your work counts. They focus on the importance of making smart decisions regardless of budget.
This is What We Would Do if We Only Had $100 to Spend on Facebook Ads – Hootsuite Social Media Management
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