You’re hovering over the keyboard. You’ve gotta say SOMEthing to get the ball rolling, right? It’s overwhelming!
Where the heck do you start and what do you say to get someone to respond positively?
**Hint: EVERY person in business struggles with this if they’re not SUPER CLEAR on who their people are. We’re gonna clean up the mental mess, but first let’s swan dive right into it...
The 5 Biggest Mistakes Coaches Make When Inviting
You’re focusing on ERRBODY. (You have no freakin clue who you’re actually talking to.) #sprayandpraybaby
“I’m just looking for the people who are looking for me.”
Listen- Most of us got into this biz to find people we can help. The people who are ready to take action. Our soul sisters who are looking for what we’re offering.
The problem with trying to hit EVERYONE in the feels with Cupid’s magic arrow is that our stuff starts getting generic. It doesn’t capture a specific person’s attention, or speak DIRECTLY to them.
Interview someone you think is your ideal customer (or look at your list) and start gathering intel!
(You’ll speak to different people differently. So simple, but easy to forget!)
Social media is loud. It’s messy. Algorithms are sending you into nowheresville. At the end of the day if you don’t have a stinkin’ clue about who you’re talking to, your voice won’t cut through all the noise.
You don’t know what language to use to speak to them.
If people are ghosting you, it’s because you don’t have enough rapport with them. Picture meeting someone in person for the first time: we tend to naturally match their volume and speed to get on their level and find common ground.When it comes to talking online, all we have are words. We can’t mimic their body language, volume, or speed! Just their language.
You don’t know their values, so you can’t relate.
This might not be super obvious, but it’s important because we have to startincorporating their values into our social media posts.
Example: Being a new mom as an entrepreneur is CHALLENGING. Priorities start shifting and a lot of moms can lose themselves in the process of raising babies. It takes some serious effort to maintain both roles! So one of their social media posts should definitely talk about climbing out of the motherhood hole and learning how to operate as an entrepreneur with babies in tow.
You’re not consistent.
Tend to overthink things? We’ve ALL been there. We start to doubt our ability to show up online, have something worthwhile to say, or be the voice we think our people need to hear. It’s easy to get our tighty whities all rolled up in the journey, forget how far we’ve come, and how much we’ve accomplished.
We can get caught up in our own heads and start overthinking things.
Reasons we don’t go live on our socials: The lighting sucks. We don’t have anything new to talk about. Tried too many donuts earlier and we’re feeling blah. (It’s WAY too easy to let things snowball!)
Real talk: entrepreneurship is such a head game sometimes! We overthink the crap out of things, then do nothing.
It’s not that you don’t have the energy or time- it’s just being spent in the wrong areas. Too much thinking and not enough DOING. This is what we want to help you change!
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How To Invite Challengers & Grow Your Team On Social Media Without Being Obnoxious Or Salesy
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In Sweat & Good-Branding Faith,