Website Audit: Design Changes That Convert Your Audience Into Paying Clients With Elizabeth Averyanova



Ever stumble across the perfect person with the exact eye for design that you’ve been looking for? I was blown away by today’s interview.

Elizabeth Averyanova is a brand strategist, digital marketing expert, web & architectural designer, and founder of Studio Classica.

She helps purpose-driven female entrepreneurs, coaches, and industry leaders scale their businesses with impactful, beautiful design to attract dream clients, elevate their online presence, and book out their offers while creating a lasting legacy in the world.

Studio Classica's team of highly skilled designers & brand strategists specialize in creating strong, intentional brands, all-in-one Kajabi websites, high-converting sales funnels, and scalable coaching program launches. Elizabeth has helped numerous 6 & 7-figure coaches & women entrepreneurs elevate their online brands, streamline their behind-the-scenes business systems, and show up more confidently online - without the design or tech overwhelm.

(An interesting tidbit is that Elizabeth is from the US - Indiana - but 10 years ago she booked a one-way flight to Europe… then was so inspired by the architecture, rich history, and lifestyle that she never left!)

When it comes to building sales funnels, figuring out how to move someone through that journey can feel very elusive, so I asked Elizabeth what her philosophy around funnels and sales was...

She believes in creating a WOW client experience with every single touchpoint within the funnel. It’s a combination of the visual experience AND the feelings a client gets after entering your funnel. This can mean the difference between someone who downloads your freebie then never returns, or someone who is ready for your high-ticket offer immediately after discovering you.

Now for the fun part… I put Elizabeth on the spot and asked her to take a look at my website for a live audit, right there in our chat! Let me tell you… she had plenty to say, and her expertise was so refreshing!

Get inspired by watching our audit here:

Please take advantage of Elizabeth’s incredible eye and talent! She absolutely knows what she’s doing, and will help you expand your business by creating the best possible experience for your customers.

Key Takeaways From This Episode:

Statistics say your “About Me” is the most visited page on a person’s website, but where you want new visitors to land is your Freebie (or Lead Magnet) page!

Don’t forget….. If you loved this episode, screenshot it and share it to your IG stories and tag me @theashleyshaw.  I would love to connect with you!

About the author 

Ashley Shaw

Employee account created by MemberMouse

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