Shana Yurko helps entrepreneurs and big brands stand out and sell more with video. Whether she’s producing your scroll-stopping video content or teaching you in her self-study course how to get visible and attract more leads with your videos, she’s there to simplify the sh*t out of showing up on-camera for your business!
I’ve worked with Shana in the past and just love the wealth of information she is! In today’s conversation, I asked her every burning Reels question I could think of, starting with her thoughts on what it takes to go viral.
“There’s a new type of viral,” she said. “I tell my students, ‘Anything that is more than your number of followers is considered viral.’” (This is GREAT news!)
This means it’s not just your followers who are seeing your reel! If you have 5,000 followers and you get 6,000 views, it’s technically viral. That’s what we should be paying attention to in terms of wanting our terms to get pushed to different viewers that aren’t necessarily already following us. (This is the key to growing your account!)
Did you notice recently that Instagram announced they were switching to a full-screen video feed? Well, everyone pushed back by saying, “So this is basically the new TikTok?!” and IG has decided to roll back that test!
Yes, we want to attract new viewers and get more followers- but at the end of the day, what matters most is your ideal person seeing your reels. (Not necessarily a bunch of people who wouldn’t buy from you.)
It’s all about creating content that resonates with that ideal person! You have to make sure it’s gonna hit home for the person you want to connect with.
The 4 types of reels Shana teaches her students to make:
This is your standard reel where you might do a lip-sync, or display value with text on the screen.
You’re taking advantage of trending audios.
You’re incorporating cool transitions. (Outfit or location changes, cool camera moves, etc!)
This might be the most important kind right now! It hits the desire that Instagram has for you to have original content. (Any time you’re talking to the camera, you’re creating an original sound, which Instagram prioritizes!)
For our team at Ashley Shaw, we’ve found that the hook is everything. It’s not always the style of reel, but definitely the message.
You have three seconds or less to get people’s attention with videos, especially with reels! Direct-to-Camera reels get people to connect with YOU as a person. Yes, they want to see the funny & relatable stuff, but the direct-to-camera reels feel like you’re having a conversation. The eye-to-eye connection is huge for building trust.
Here is Shana’s process when it comes to creating reels…
It’s ok to wait until you’re in the “reels mood,” but if that’s what works best for you, you’ve gotta STRIKE while that creative spark is hot! That’s when Shana has made her most effective reels.
For the people who don’t want to dance and be over the top, you can still be entertaining and be 100% you! Find your comfort zone when it comes to expressing your personality on camera. It’s hard to step in front of the camera, but don’t try to show up as anyone else. (It won’t across as authentic, anyway!)
You have permission to show up exactly as you are, and you will still attract YOUR people.
Shana’s favorite apps:
Key Takeaways From This Episode:
WHERE WE CAN CONNECT:
Don’t forget….. If you loved this episode, screenshot it and share it to your IG stories and tag me @theashleyshaw. I would love to connect with you!