If you’re a fitness or nutrition coach, but you aren’t sure how you can create a consistent pay check for yourself, or you’re a coach looking to create authority and establish yourself as an expert in your space so you can separate yourself in a sea of sameness, you’ll discover how coaches like you and me can position yourself as an expert - and why it’s critical you focus on this right now.
Today I’m going to build on what we discussed last week by sharing the #1 thing you must master if you want to move those people to a place of seeing what you’re sharing to actually seeing you as someone they can trust. Think of this as your “first step” towards making this happen.
This is an entirely new way of thinking about building a consistent income, and I’m also going to share how to do this in RECORD time. When you know how to do this, you’ll know exactly how to do this once - so you’ll set it and forget it!.
Any time you’re trying to build authority, hitting roadblocks is inevitable. (You might’ve experienced some of them already!) Roadblocks like lack of confidence, fear of rejection, and even the time suck that comes with being a coach, then also having to learn how to create content.
Well, here’s what I know to be true: it’s totally normal. But if you simply accept this at face value, you’ll never build a consistent coaching business. It’s frustrating to come up against these things again and again. (I’ve been there myself, and I’ve seen other coaches go through the same thing.)
In this episode, I’m going to make it easy for you. I’ll help you avoid these usual headaches by showing you the simple steps I follow to create authority in a market I’m new in which will save you lots of time and effort trying to convince people you’re an expert and that they should trust you..
But first, you need to know something that often gets overlooked: Posting on social media is not enough. It’s an easy but dangerous assumption to make and I don’t want you falling into this trap! It’s why so many coaches are struggling. A little later, I’ll go into more detail about this, and what you should be doing instead.
Let’s get into the meat and potatoes of today’s training… How to create authority & trust:
You need to teach people something to establish yourself as an expert. And help them knock over some limiting beliefs that are holding them back from taking action.
They’re telling themselves a story about why they’re not successful - your job is to prove to them why this may be a mis-step. This is your hypothesis.
You want to create this into what is called a lead magnet. It is a free downloadable tool.
You’ll use that lead magnet to collect emails!
It should be in your bio, driving people to get a copy!
To summarize: Think about how to turn yourself into an authority in your industry. The tips in today’s episode can help you immediately start building a consistent paycheck, because your lead magnet will start doing a TON of work for you. No cold-messaging required!
So tell me: what will life look like a month from now, after you’ve applied this? Knowing how to build authority and trust absolutely helps you build a consistent income, because you're converting FAR more people from prospects into buyers!. What does that look like to you?
Get clear about the impact it’ll have on your life, the lives of your family, and those around you.
If you found this episode useful, please share it and make sure to tag other coaches facing these same challenges!
In the next training, I’m going to show you the entire strategy behind how to hack what your ideal customers need to hear so you can say ALL the right things to get them to buy! It builds on everything we talked about today. And most importantly, it outlines everything from learning what your ideal customers want, to exactly what to say to get them to buy.
I believe it’s the most valuable training in the whole workshop. You’ll walk away with so much clarity about how everything fits together - and you’ll see the areas that are most important for you to look after right now. So if you’re a fitness or nutrition coach, this will give you the exact track to run on to learn what you need to say to get people to buy.
And if you’ve been in the social media game for a while, you’ll learn the specific steps you can take right now to amplify the momentum you already have. Plus, you’ll identify a few things which are likely holding you back from getting the language exactly how you want it.
The next video is all about equipping you for long-term success and giving you the big picture strategy for making the progress you’re after.
Next up, I’ll share the strategy which will help you build a consistent paycheck. I’m excited just knowing what a difference this will make!
I can’t wait for you to listen to the next training!
WHERE WE CAN CONNECT:
Don’t forget….. If you loved this episode, screenshot it and share it to your IG stories and tag me @theashleyshaw. I would love to connect with you!
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