Social Selling Simplified #10: Facebook ADs For Beginners With Strategist Alvaro Berrios

In this podcast episode, we cover 9 tips for Facebook Ads with Alvaro Berrios. Alvaro is my personal Facebook Ad strategist and this episode is all about breaking down what you need to know as a Facebook Ads beginner. Alvaro Berrios is not only a Facebook Ads Strategist but he is also my Facebook Ads Strategist. Alvaro came on to talk to all the social sellers out there and discuss where you can start with your Facebook ads.  Alvaro has been in online marketing for the past 5 years. He started with Google ads then moved his way into Facebook ads. He has a unique way of working for entrepreneurs who sell digital products online. It’s based on storytelling and you can really see that show up in all the copywriting that his team does.

The key takeaways from this episode:

The platforms

  • Facebook

  • Instagram

  • WhatsApp

How to track traction

  • It’s hard to track traction on social media because oftentimes you don’t have access to the backend stuff so you can’t put a Facebook pixel on the site.

  • It’s a social platform so you can gain traction just from connecting and being social.

Facebook is like a party

  • People are at a party to socialize so if someone walks up to you and tries to sell you something you’ll be confused and turned off by it.

  • Be a part of the party, socialie and offer good will. 

  • Then there will be a better chance that they will buy from you in the future.

Budget appropriately

  • The minimum is $1/day on Facebook.

  • Alvaro recommends a minimum of $10/day to get the data working quicker.

  • If you are spending $10-$20/day, check the results after 72 hours and see if it needs to be tweaked.

Things to think about with copy

  • Think of mobile first since 80% of the traffic will be coming from mobile.

  • Mobile only shows the first three lines of your copy so make your first three lines the best.

The three most important numbers to watch when running an ad

  • CTR (click through rate) all

  • CTR links

  • Your quality ranking scores--engagement rate ranking and conversion rate ranking

Episode Resources:

Facebook: https://www.facebook.com/imalvaroberrios