Finding Your Niche: 3 Questions You Need To Ask Yourself

Blog, Podcast


It doesn’t matter whether you’re brand new or have had a business for a while- 

Talking to the wrong people will trip you up.

I know what it feels like to be tired of talking to uninterested people, getting ghosted, or feeling burned out and if this keeps happening to you, you’re working with the wrong peeps.  (If you have a hard time saying “no” to people, chances are high you’re probably ALSO working with the wrong peeps.)

You’ve gotta be willing to carve out your spot in the market that you can REALLY serve.

Finding the right people in business is similar to picking a marriage partner.

Before I met my husband, I wouldn’t say I had a written list of what I was looking for but if someone had asked me that question, I know what would have come to mind. I wanted to be physically attracted to them, they needed to have personal values and integrity, ambitious goals, and be good with money (because I’m not so great with it).  I wanted them to be entrepreneurial (because I was), and not weighed down by a lot of debt.  I knew I wanted to build a life with someone who truly suited me.

The LAST thing you want is to build a business around people who don’t suit you and don’t fill your cup.

Maybe someone has a tendency to look at the dark side or be negative.  Maybe they love to dream and talk big, but action never seems to follow.  Maybe they procrastinate.  

If we’re not SPECIFIC in who we’re attracting, we’ll catch all kinds. 

One way to make sure you’re treating your business like dating is to make a list of values and things you really love when it comes to working with people.  

What’s your perfect harmony? (Where do you thrive?)

What makes you feel really good about who you’re serving? 

I’ve learned that I work well with people who are positive and encouraging.  (It has to be in their DNA!)  

I also like when people are clear and straightforward, not sitting and drowning in confusion and overwhelm.   Because of this, I tend to attract customers that thrive on simplicity too.

What makes you angry? (Where do you NOT thrive?)

I don’t thrive if I feel alone or like I’m not part of a team.  I need a group sense of accountability, and people who take personal responsibility.  I don’t do well when someone isn’t pulling their weight, or I have a customer who doesn’t follow through on using their product but still expects results.

Ask yourself: What/who do I identify with?

My husband and I connect and work well with a LOT of other entrepreneurs who also work with their partners. (For me, marrying an entrepreneur has happened to be VERY helpful.)

Now that I’m a mom, I’ve connected with a new group of people: people who ain’t got the TIME. They need a system, and they need to outsource so they can move on in their businesses! 

3 Questions to Ask Yourself when it comes to finding your niche and your people:

Question #1

What do you value?

Question #2

What makes you angry?

Question #3

What characteristics do you identify with?

The clearer your answers are to these questions, the clearer your social posts will get and the more specific your audience will become. 

“If you’re speaking to everyone, you’re speaking to no one.”
- Marie Forleo

If you go after EVERYONE, no one's gonna notice.

Casting a net that’s too wide will water down the quality you’re looking for. Focus on who you think you will work BEST with by taking a look at your skills and education.  For example, my skill set is writing and copywriting, and I’ve learned that there are lots of people who don’t like that component of social media!  I can help those people in that area who struggle in it but still want to grow their business. 

The more you hone in on those people you want to help, the more solid and effective your social media plan will become.

We shouldn’t fool ourselves into thinking we should be good at everything, or even TRY to be.  (By the way, you can outsource those things that seem to trip you up! It’s worth it, I promise!)

If you’re someone who gets stressed at the idea of writing captions and figuring out what the heck to say on social media, check out my Done For You social posting plans! They’re designed specifically to cater to YOUR needs.

Not sure what your needs are?
Take this quiz to see which Done For you posting plan is right for you!

In Sweat & Good-Branding Faith,

About the author 

Ashley Shaw

Employee account created by MemberMouse

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