Figuring out who your perfect client can be tough. Who is this person and what do they look like? As a company, you need to spell this out since it will give you a full idea of what you should look like to appeal to that person. Start off lower level and build the story around this person. Make sure you get a full picture, with education, money, background and what kind of style they are into so you can meet this person’s needs.
Defining Your Customer Avatar: Who is your Ideal Client?