Building A Brand Then Sticking With It



Whether you’re a brand new coach or a seasoned entrepreneur, branding is an essential part of growing your business. Even if you don’t think you have a brand, you do! The truth is, whatever you are showing up as, that is your brand. So whether you’re a mom of 2 littles that wears yoga pants and messy buns or a single lady that loves makeup and dressing up, you have to own who you are, because that is your brand. 

A brand is so important because a brand elicits feeling and emotion with people that interact with you. A brand is how people feel when they’re around you. That might be cared for, empowered, inspired, or even humorous. 

When creating your branding, you want to choose something that you’ll stick to, because rebranding too often is a lot of work and may confuse your audience. 

To help you get started, you can take Kaye Putnam’s Branding Personality Quiz (linked below) to see what colors, fonts, and branding elements fit your personality. 

In this episode, we’re talking all about how to choose your colors, where to gain inspiration for your color palette and fonts, and how to make your brand cohesive.

Key Takeaways From This Episode:

  • What a brand really is. 
  • How to find your brand. 
  • The purpose of a brand. 
  • Why it’s important to find your branding and stick to it. 
  • Using your home decor and closet to inspire your color palette. 
  • How to find fonts.
  • Using your brand colors to inspire your photoshoots and wardrobe. 
  • How to use Canva to make branding and customizing your graphics easy.


Brand Personality Quiz by Kaye Putnam
What the Font?
Watch the masterclass to grow your Beachbody biz.



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About the author 

Ashley Shaw

Employee account created by MemberMouse

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