There is no success without a little failure. Accepting our willingness to fail is key in any kind of innovation. It is okay to be wrong and make mistakes along the way, it is what we learn from such failure that creates greatness. Amazon has had a lot of experience with failure, and will likely continue to have some bumps in their way. Through their mistakes, big or small, this is a company that has managed to thrive above all else.
Amazon Innovation Chief: ‘We are failing and will continue to fail’