WHAT IS THE 21-DAY "YOU" CHALLENGE?
The 21-DAY "YOU" Challenge is a heart-filled interactive video-training program that teaches bad-ass, authentic and simple marketing strategies to fitness leaders and professionals who are serious about increasing their influence and exponentially growing their sales in their fitness and coaching business.
Whether you're new to the health & fitness industry or are established and ready to expand. "The 21-DAY YOU CHALLENGE" will push you to dig deep, recognize and engage with your core audience for powerful and life-changing results. The program was created to light your passion on fire and propel you to your potential.
HOW DOES THE 21-DAY "YOU" CHALLENGE WORK?
The training is released in modules and consists of 1 module every 3 days, giving you time for learning, reflecting and implementing. In each module, you will receive an "UNAPOLOGETICALLY SIMPLE" training video, a "DO-THE-WORK" template and a "PUT IT INTO ACTION" template. All modules are online in a private members-only site.
THE 21-DAY CHALLENGE CURRICULUM
Module 1: Your LIFE STORY
Module 2: YOUr SWEET SPOT
Module 3: Your VALUES
Module 4: Your BRAND
Module 5: Your IDEAL CUSTOMER
Module 6: Your MOST VALUABLE RESOURCE
MODULE 7: Your Content STRATEGY
I WANT RESULTS!
Sign Up For The 21 DAY Challenge!
8 Star Diamond Health & Fitness Coach
“I feel emotional just writing this message…I am beyond grateful for the work that Ashley has helped me do. It has been a DEEP DIVE into my message, WHO I am helping and HOW I can best help them. Each activity and opportunity to work together has clarified and strengthened my understanding of own mission, skills and opportunities…HOW to reach people, HOW to connect with them while sharing my core values and really defining my brand. Often I find that courses provide inspiration but not enough direction…and Ashley has helped me find inspiration THROUGH the direction and clarity that her courses and work has provided. I have seen a significant increase in social engagement, direct messages from my IDEAL customers and a deeper connection with the customers I already had. I would absolutely recommend any chance to work with Ashley and I will personally be continuing my growth.”
"I was drawn to Ashley because of her story. She is a true inspiration. Her story of how she climbed the fitness corporate ladder still amazes me and is one I share often. She doesn’t just talk the talk, she has the proven success to show for it! The 21 Day Challenge changed the way I thought about my business in every way. It's paid off 10-fold for me!"
In The 21 Day YOU Challenge, You'll Discover:
Why should people choose you over anyone else? What separates you in a "sea of sameness"? You will discover your authentic, unapologetic, life story that will attract your ideal clients and differentiate you from every other competitor.
YOUR IDEAL CLIENT
Ever wondered who your BEST clients are? The ones that NEED what YOU have and the ones that INVEST the most money, get the best results and tell everyone they know about how great you are? Learn who YOUR tribe is and how to attract them so they see you as the solution they have been searching for!
What do you stand for? Does your brand experience showcase that? Learn what your brand avatar means and how that will help align your writing and everything you post on social media from now on. Get ready for the best engagement you've ever seen!
YOUR MARKETING PLAN
Marketing is the rise or fall of your business. You can have great ideas but if they don't spread, neither does your impact or influence. You''ll learn how to create content that spreads and deeply connects to your ideal clients. You'll build a following that won't be able to get enough of you!
My name is Ashley Shaw and I've been in the fitness industry since 1984...
I was born into a Gold's Gym family and since then, I have been in the industry and involved in all aspects of the fitness business including sales, marketing, operations, personal training, small group training and group fitness. I've worked for the 3 largest competitors in the Canadian market including Goodlife Fitness, Fit4less and Steve Nash Fitness and Sports Clubs. I've lead the marketing initiatives and been a part of creating the strategy for our brand.
What's Included In The 21 Day YOU Challenge?
MODULE 1: YOUR LIFE STORY
Eliminate competition. Identify what separates you from everyone else by TELLING your life story. Learn how the pivotal moments in your life have shaped you to do EXACTLY what you are doing now!
MODULE 2: YOUR SWEET SPOT
Identify your zone of genius. This module will teach you how other people see you, what they love about you and what strengths and expertise you should be screaming from the rooftops.
MODULE 3: YOUR VALUES
Decide what you stand for. Defining your values will make every decision and social post EASY. Your writing will become ORGANIC and ENGAGING and attract your ideal customers like a magnet.
MODULE 4: YOUR BRAND
Let people GET TO KNOW you. Your brand is an introduction before you officially met someone. Learn what your brand avatar is and how every colour, font and verb choice aligns with your avatar for a seamless brand experience.
MODULE 5: YOUR IDEAL CUSTOMER
Attract your FANTASY customer. Determine who they are, the language they use and what they spend time thinking about and more. You will take this info and double your engagement!
MODULE 6: YOUR MOST VALUABLE RESOURCE
You can't buy TIME.
The 80/20 principle will reveal massive time savings and delegation. Learn what to outsource and what to keep in-house. Master the strategies CEOs use to impact massive success in less time.
MODULE 7: YOUR CONTENT STRATEGY
Produce RIVETING content. Learn the strategies on what to post when. This modules takes all of the other module's work and puts it into action.
** BONUS OFFER **
Join the INSTITUTE.
You will be part of the Fitness Leader Institute and be eligible for discounted pricing on all future courses, be part of the Fitness Leader Institute Facebook group and be able to join all webinars for FREE.
I WANT SIMPLE, FAST RESULTS!
Sign Up For The 21 DAY Challenge!
Get The 21-Day Challenge for ONLY $149! You can select your payment option during checkout. 21-DAY MONEY-BACK GUARANTEE!