Fitness & Nutrition Coaches:

Stop Wasting Time. 

The Fastest Way To Grow Your Business Is To Rank Advance!

Discover How To Rank Advance In The Next 4 Weeks By Doing The Opposite Of What Your Upline Is Telling You - Guaranteed.

Your Upline Tells You Rank Advancing Is Easy But It's Actually The Hardest Part.

It starts off innocent enough. 

You decide to become a coach and your upline tells you getting coaches is easy. "You get 2 coaches and then you get 2 more and then you're at {insert rank you're gunning for}."

That's how she promised you it's done and how she did it. 

But when it comes to tangible tools and strategies, the only advice you're given is "just keep sending people messages that are watching your stories & reels".

And although you may have been willing to try this in the beginning, it really doesn't seem to be adding up to the result you're looking for.

And This Is The #1 Reason Why Most Coaches Don’t Advance & End Up Quitting

Coaches who don't advance rank quit. 

It's like being stuck in the same minimum wage job and feeling like you aren't making progress and never in line to get that wage increase you've been shooting for. People don't like feeling stuck and will give up things that don't make them feel good. 

And the bigger problem is that if you haven't figured out how to rank advance, how could you teach anyone else?

And that's the vicious cycle that ends up repeating itself. Desperately trying to find coaches, finding them and then not having the systems to show them how to find their own coaches.

The Tools You Need To Rank Advance In 4 Weeks Aren’t A Pep Talk And A Training

Uplines make it sound so simple to rank advance when they shine the light on those breakthrough fitness & nutrition coaches who made a viral social media post and grew their team overnight.

But it’s not that easy, and honestly, they never really give you the tools to actually make that happen.

Because the tools you need to rank advance in 4 weeks aren’t a pep talk and a training. 

What you need is an authentic relationship building social strategy that will eliminate the need to look for post and Reels ideas, help you get consistent on Insta stories, and rank advance in the next 4 weeks.

The #1 Reason Most coaches don’t rank advance is because they don’t have an authentic relationship building social strategy for attracting people

When you don’t have an authentic relationship building social strategy for posting engaging, valuable content about the business opportunity, you tend to procrastinate, compare and doubt yourself, and give you don't rank advance.

Every successful high ranking coach has something called a customer journey they’re trying to move prospects through. They aren’t just sending out cold messages asking people to buy their products on social media.

Just like friendships and romantic relationships, prospective coaches need to take very important steps in getting to know, like, and trust you.

And messaging them directly after they watch a Reel, like a post, or view your Insta stories is not the way, my friend. That’s basically like asking someone out on a date before even being introduced to them. #awkward.

But there is a better way. 

This Is Why You Need An Authentic Relationship Building Social Strategy

Think about how real friendships form.

You meet another mom at the park, start chit-chatting about where she found her daughter’s cheetah-print Nikes, and before you know it, she’s sending you the link via Instagram DM so you can check them out too.

And then you decide to meet up again next week for a playdate and coffee. And before you know it, it’s Wine Wednesdays and girls weekends with your new bestie.


You can’t skip steps in building relationships or it will feel inauthentic. And then you become the salesy Cindy in the room that everyone wants to avoid.

So just imagine how good it will feel when you finally have a team of coaches who are like cheetah-print Nike mom from the park… fun, authentic, and true friends.

Here’s How The Advance Rank Strategy Works...

We give you a Rank Advance strategy to ensure your posts, reel & stories are removing limiting beliefs, positioning you as an authority & driving people to a lead magnet.

With a lead magnet, you're providing value and establishing yourself as an authority.

You'll also be collecting an email address when they download their lead magnet.

Then they'll get on your email list where you'll start winning them over and building more trust and rapport.

You'll also ask them to join your Free Facebook group where they'll see you in action and you'll build more authority.

When you send an email, you'll be able to send it to all of your prospects at once and all of your emails will work on moving people through the funnel to becoming customers & coaches. 

This is an authentic relationship system because they say "yes" every time they take the next action so you'll never be bugging or annoying people.

They put up their hand and they move forward in the process. 

So Why Should You Trust Me?

My name is Ashley Shaw and I’m the founder of the Fitness Leader Institute.

Over the past 5 years, I’ve helped over 8,500 coaches just like you to finally get their marketing under control so they can grow their coaching business.

With over 18 years in the health and fitness industry, I know exactly what to say and do on social media to get more customers and coaches for your business.

And I’ve proven it by growing my own business to over 7 figures using social media (and I only had 7,012 followers when I achieved it).


My “4 Weeks to Rank Advance Social Posting Strategy” Made For Fitness + Nutrition Coaches

With this 4 Weeks to Rank Advance Social Posting Strategy, you’ll get these great benefits...

  • A rank advance strategy that is proven to help fitness & nutrition coaches attract and sign up new coaches to join their team because we focus on removing limiting beliefs and knocking down the "objection" dominos to get people to join you. 
  • Daily Insta story ideas to help you build likability, trust, and rapport with your ideal customers and coaches and move them towards coaching action!
  • The exact rank advance content to post (or tweak if you feel like it) that will get people excited and eager to join your fitness & nutrition coaching business and start working it, all with less work from you
  • The ability to be consistent with your social media because I’ve taken all the guesswork out for you (if you can copy and paste, you can succeed)
  • And last but not least, true duplication because you can send all the members of your downline to grab this 30 Day Done-For-You 4 Weeks to Rank Advance Social Posting Strategy as well, so you’re all following the same proven rank-advancing plan and succeeding together! You finally have the tools to show them how to succeed!

And these 5 things combine to create exponential rank advancement results greater than you ever thought possible.

Here's How Easy It Is When You Have The Content Done For You...

Here’s What Lori Has To Say About Having Content Done For Her...

And Here’s What Kristi Has To Say...

Here’s What You Get With The Rank Advance Strategy

Strategic Daily Rank Advance Posts

Normal Creation Time: 20 Hours
Creation Cost: $2,000

You’ll receive 30 posts for your public social media pages.

This gives you strategic, consistent content that encourages your audience to raise their hand to become a customer.

Reels + Insta Story Ideas

Normal Creation Time: 10 Hours
Creation Cost: $300

You’ll receive 30 Reels with the captions done for you + 5 daily Insta Story ideas.

Each Reel will be up to date with current trends, is engaging and relevant to your audience, and designed to expand your reach.

High Quality Lead Magnet

Normal Creation Time: 5 Hours
Creation Cost: $500

This is a professionally designed lead magnet that you can promote using all kinds of methods we’ll teach you inside.

They attract your ideal customers (people interested in health and fitness) like a magnet so you’ll be building your email list in no time.

Here’s Why The 4 Weeks To Rank Advance Posting Strategy Is Unique

Every post, Reel, and Insta story is designed to attract the attention and engagement of people who are looking to improve their fitness and nutrition while also helping others through the business opportunity.

Plus we’ve written everything with the specific goal of rank advancing in the next 4 weeks.

As our customers will attest, there is nothing else like it on the planet and it’s guaranteed to get you results.

How Much Do You Invest?

As you can clearly see above, to get all this content made each month, we invest:

#1 - Daily Posts

(20 Hours & $2,000)

#2 - Reels & Stories

(10 Hours & $300)

#3 - High Quality Lead Magnet

(5 Hours & $500)

Now if you hired a professional copywriter who was an expert in social media, recruiting, and creating amazing content... you’d pay at least $2,800 for the package.

But you can get access for just $97 or for $67 when you join the Social Posting Strategy Membership. 

Plus I'm giving you our famous...

“Love It Or Leave It”

100% Money Back Guarantee

That means you get a full 30 days to go through all of the content and if you find…

Our content isn’t amazing, or…

You didn’t sign up at least one new coach on your team, or… 

Any other reason under the sun...

Then we’ll give you a complete, 100% refund just for giving it a go.

It’s just a little team rule we live by called “if you can’t make money, then we don’t deserve yours!”

But Won’t Everyone’s Content Look The Same?

The social media posts and templates and freebie are all completely (and easily) customizable so you can add your own authentic voice to your marketing.

Plus you’ll be creating your own unique images, Insta stories, and Reels that identify your unique brand (it’s amazing how simple this really is).

And we even give you a strategic photo and graphic plan, including carousel templates, graphics, photo ideas, and Reel ideas for every single post, so you aren’t staring at your camera taking loads of pointless selfies or pointing and dancing awkwardly at the camera and wasting time.

But even if you use our content word for word and just add your own image, the chances of multiple people seeing your content (and recognizing it’s the same) are slim to none.

And Right Now You Get These 2 Powerful Bonuses

#1 Social Selling Secrets

Value: $1,200

I don’t want to just give you fish, I want to teach you how to fish so you’ll always have the confidence and expertise to grow your audience.

That’s why I’m also giving you my Social Selling Secrets monthly curriculum so you can build a solid BRAND that inspires trust, love, and die-hard loyalty from your followers and fans!

I worked with a personal branding coach that cost me $150 per hour and combined it with all my sales experience to create the perfect course for branding yourself online.

The Social Selling Secrets course sells on our website for $1,200 right now… but you get it completely free when you join the Social Posting Strategy membership today.

You’re going to learn…
How to share your authentic story and background so it attracts new followers and lets them know, like, and trust you.

How to find Your Sweet Spot where your passions and your community’s needs overlap so you can be of maximum service… and get maximum sales by helping your followers solve their biggest problems.
How to communicate your values so you can stand out to attract truly like-minded followers and fans without seeming obnoxious or weird.
How to establish your brand so you can create visually consistent content that establishes a vibe your audience will fall in love with!
How to identify and attract your ideal customer so you’re only talking to serious people who desperately want what you have to offer.

How to find and analyze the metrics that matter so you can focus on the 20% of activities that create 80% of your results and accelerate your growth.

The Killer Content Generator we use to create all our posts, which contains the secret sauce that allows you to build familiarity and trust faster than ever before.
How to get full control of your business by building your email list to increase engagement and reach, without all the tech headaches people normally face (we make it super easy for you!).
How to build your Facebook Group so you get amazing interactions (and customer insights) all while deepening the bond with your followers.
How to get confident on camera so you can do videos and Facebook Live even if it seems super scary to you right now. This is a simple way to supercharge your relationship with you fans without having to be a perfectionist to achieve massive results.
How to slow the scroll and use Instagram Stories to bring more growth, engagement and customers your way (plus what NOT to do that can completely ruin your reputation as an influencer).
How to pre-schedule all of your Done-For-You content so everything goes out at exactly the right time and there’s no more panicking at 11pm on a Friday night because you haven’t posted today!
The Social Selling Secrets course will make you a branding expert and put you head and shoulders above 99% of coaches out there right now.

#2 Social Insider

Value: $47 to $197 per month

AND I’m releasing Social Insider-exclusive, members only content every month as well!

It includes Members Only training courses, like…

  • The 4-Step Inviting Formula That Won’t Make You Feel Sleazy Or Salesy
  • How To Slow The Scroll with Trish Taylor
  • The Ideal Customer Workshop
  • And so much more...

If we make them available, these trainings can sell on my website for $47 to $197 each…

But you get them all completely free, because I want to look after my members who are committed to success.

But You Must Act Now

To take advantage of this Rank Advance Strategy and start rank advancing in the next 4 weeks, you’ve gotta get in while it’s hot.

That means you need to decide right now, are you in? Or are you out?

And the truth is, I can only help those people who are willing to take this content and actually post it... because I can’t make it any easier than this.

So I’m only looking for fitness & nutrition coaches who are actually committed to recruiting new coaches, gaining momentum, and rank advancing in the next 4 weeks.

So Grab it Today If You’re Ready To Rank Advance In The Next 4 Weeks

Every successful fitness & nutrition coach took consistent action to get where they are today.

They’ve grown with the times and found new ways to serve and add value. They’ve found new ways to talk to people about the business opportunity and support them in it.

By taking the social media posts, Reels, Insta stories, and freebie I’ve already created for you, I’ve taken away much of the heavy lifting required to recruit new teammates and rank advance in your business.

All you have to do is get the 30 Day DFY 4 Weeks to Rank Advance Social Posting Strategy today and experience the difference.

Just click the button below, enter your details to join the Social Posting Strategy Membership, and get access to your first 30 days worth of content on the other side.

Rank Advance posting strategy

*Try it for a month & if you're not happy, you can cancel anytime




  • 30 Monthly Social Media Posting Templates, which can be left as they are (or you can put your own spin on them)
  • Weekly DFY Reels Ideas so you don’t have to waste time scrolling socials to look for the audio. We’ve done all the work for you and we even give you the captions
  • A Monthly Strategic Photo and Graphic Plan including done-for-you carousels, graphics, and photo ideas
  • 30 DIY Prompts so you can take our social posting formula to write your own captions if you'd like
  • 150 Monthly Insta Story Ideas so you can share your thoughts, engage, share your expertise, poll your audience, and call them to action to DM you
  • A Monthly Done-For-You Freebie Template that attracts your ideal teammates and provides massive value to your followers (and you can also tweak in Canva if desired)
  • Access to our Facebook Support Group: Authentic AF with Ashley Shaw where all of your questions will get answered by a community of coaches driving toward the same goals as well as the accountability you've been searching for!
  • Social Insider Training to help you stay up-to-date with what's working right now so you don't have to waste time studying marketing on top of running your biz!
  • Monthly Social Selling Secrets Training to help you build a solid BRAND that inspires trust, love, and die-hard loyalty from your followers and fans!

Don’t want the membership?

Here’s What Some Our Customers Have To Say

Susie Marie

"I did her Done For You Plan and got 2 challengers DIRECTLY because of it (that I for sure know) by day 6 and this morning I woke up to ANOTHER person asking to get in on this journey!.

Do the work (I mean, ITS GIVEN TO YOU!) and see results. Easy peasie!!”

Krista Knox

“Ashley gave me the tools I needed to see that my story matters and taught me how to use my voice in a way that will allow my business to grow in an authentic way.

Ashley, thank you, from the bottom of my heart, for showing me how to turn my struggles into a new beautiful reality. You showed me that I am exactly where I need to be to become the woman I know I was meant to be.”

Bria Evenson

“Each activity and opportunity to work together has clarified and strengthened my understanding of my own mission, skills and opportunities. Often I find that courses provide inspiration but not enough direction…and Ashley has helped me find inspiration THROUGH the direction and clarity that her courses and work has provided.

I have seen a significant increase in social engagement, direct messages from my IDEAL customers and a deeper connection with the customers I already had. I would absolutely recommend any chance to work with Ashley.”

Don’t want the membership?

Frequently Asked Questions

How Does The Content Get Sent To Me?

We'll send you an email with further instructions and our customer support is standing by if you have any issues. In short, you simply create a login on our website and you’ll get instant access to your customer portal where you can download your posts and other content.

How Is The Content Personalized?

All of the content provided is in a template format, meaning you can use the content as you receive it or you can put your own spin on it. We recommend tweaking the content for your ideal customers so it engages and attracts them for the best results.

What Images Do I Use?

You'll be using your own photos for your brand and image because that’s how you stand out from others. But don’t worry, the images you’ll use can almost be anything as it’s all about getting attention so people stop and read your posts. That means posting pictures of real life work very well and we include image examples for you to follow. I mean, seriously, most of my pictures are just me standing around, holding a phone (or now holding my baby)... it’s not that difficult :)

How Long Do I Have Access To The Content? 

You'll have access to your customer portal forever, and you can also download your own material so you can access it at any time from anywhere.

How Do I Cancel? 

You can cancel anytime. There is no commitment with your membership. If you wanted to cancel, you would just email our Support team at and they would process your cancellation. There is a 3-day window to process requests to your account so just ensure you allow 3 days for them to get to your request!

Don’t want the membership?

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