Fitness & Nutrition Coaches:

Finally, Get A List Of Ideal Customers In The Next 30 Days Without Spending All Your Time On Social Media… Guaranteed (Or You Pay Nothing!)

Discover This Completely Free Method That Takes Just 30 Minutes To Set Up & Delivers A 124% Return On Investment (While Social Media Only Gives You 30%)

It’s Time to Get MORE Results with LESS Effort.

Social Media is a great way to start your business, but it’s a HUGE time-suck and has sneaky (and serious) downsides that aren’t always obvious in the beginning.

To be able to reach out and talk to strangers online for free is definitely a great skill to have. And while I wouldn’t stop doing it…

You definitely need to add one key marketing strategy to your arsenal if you want your business to grow faster and provide more consistent income with FAR less time and effort.

You Lack Control With Social Media Marketing

When social media giants have control of your business, it’s extremely dangerous for your income.

Any change to their algorithm can send your best content down the toilet and let’s face it…

All social media sites need to be funded by advertising eventually!

(So at some point they need to stop businesses like yours from being able to promote yourself for free, so they encourage you to buy advertising. Can’t blame them!)

Plus You're Limited To One DM At A Time

Your income is completely limited to the number of one-on-one DM conversations you’re capable of having each day. (Not to mention time wasted initiating convos with people only to find out they’re not interested!)

You NEED to be able to have conversations with multiple people at once, or your time will never be yours again.

If selling on social media is like fishing, you’re essentially walking up to a pond and deciding which exact fish you want, and attempting to hook just one at a time.

Instead, you need to be able to throw your hook in the water and see which fish are attracted to it!

Trust me: if financial independence and time freedom is your goal, you will never get there by relying on social media alone.

It’s Not Your Fault No One Tells You This Stuff!

All new social media sites want to become as popular as possible before they start selling advertising, but now you know that every single one of them will want you to buy ads at some point.

And every network marketing upline needs you to talk to people to create sales…

So social media seems like an easy way to do that when you’re just getting started.

That's Why EVERY Business On The Planet Uses Email Marketing

Unless you want an expensive hobby (or to be on your phone 24/7 and unable to keep up), you don’t have time to talk to the amount of people it will take to create financial independence.

When you have an email list, you can send ONE email to your entire audience (and they're 4X more likely to see it).

That's why email gets an average 124% return on investment across all industries (and social media only delivers 30%)!

This Is What Having An Email List Means

Imagine having a list of 1,000 email addresses for ideal customers, and what that would mean for your business.

It means having the power to send out just one email and make multiple sales any day of the week.

It means simplicity... and complete control over your business.

Because once you’ve built your email list, it’s yours to keep no matter what happens.

So you can build financial independence without giving up your time and sanity.

Here's The Simple 3 Step Strategy

Step 1 - Continue to share content on social media using posts, reels and stories to get attention.

Step 2 - Offer them a Lead Magnet as an ethical bribe to join your email list (for example it might be "Top 10 Summer Shake Recipes" or "14 Day Spring Fresh Meal Plan" as a PDF file they download).

Step 3 - Convert them into a customer using email marketing or your free Facebook group (after all, the fortune is in the follow up).

The best part is, you can get the software to manage 1,000 email addresses and build the pages for your Lead Magnet... completely FREE!

And we show you exactly how to do it in 30 minutes (no matter how technically challenged you may feel)!

Here’s How The Authentic Marketing Funnel Works

So Why Should You Trust Me?

My name is Ashley Shaw and I’m the founder of the Fitness Leader Institute.

Over the past 4 years, we’ve helped over 7,500 Beachbody coaches just like you to finally get their marketing under control so they can grow their coaching business.

With over 20 years in the health and fitness industry, I know exactly what to say and do to get more customers and coaches for your business.

And I’ve even grown my own business to over 7 figures per year with an email list of over 45,000 people (so I can teach you exactly how I’ve done it).

Introducing My Authentic Marketing Funnel Membership

With your membership you get these great benefits...

  • A proven system for attracting your ideal customers, adding them to your email list and converting them into customers (that you can set up in just 30 minutes)
  • The consistent content you need to keep your audience engaged and coming back for more
  • The ability to successfully scale from having 1on1 conversations to reaching a large audience with the same amount of work (this is the leverage that lets every entertainer, sportsperson and authority figure make the big bucks!)

And just like everything we do, we’ve created this program so it’s super easy to duplicate with your own team and grow your business even faster.

But Don’t Trust Me, Here’s What Some Of Our Members Say...

Here’s What You Get With 
Authentic Marketing Funnel

Every month you will get...

Strategic Daily Social Posts + Reels + Insta Story Ideas

Normal Creation Time: 26 Hours
Creation Cost: $2,600

You’ll receive 30 posts for your public social media pages, 30 Reels with the captions done for you + 5 daily Insta Story ideas.

Each Reel will be up to date with current trends, is engaging and relevant to your audience, and designed to expand your reach.

This gives you strategic, consistent content that encourages your audience to raise their hand to become a customer.

High Quality Lead Magnet

Normal Creation Time: 5 Hours
Creation Cost: $500

This is a professionally designed lead magnet that you can promote using all kinds of methods we’ll teach you inside.

They attract your ideal customers (people interested in health and fitness) like a magnet so you’ll be building your email list in no time.

Weekly Email To Promote Your Business

Normal Creation Time: 10 Hours
Creation Cost: $1,000

These emails are broadcast to your entire email list so you’re constantly engaging with them and giving them useful information that positions you as their coach expert of choice.

They also get your most interested subscribers to raise their hand, join your challenge groups or reach out to you personally to become a customer or coach.

Daily Free Facebook Group Posts

Normal Creation Time: 20 Hours
Creation Cost: $2,000

You’ll receive 30 posts for your Free Facebook Group that will keep them engaged, motivated and increase retention for your business.

Most importantly, it will help your potential challengers and coaches be more successful so they’ll continue to generate excitement for your business while encouraging new members to succeed.

Important Note: While Facebook Pages have low engagement, Facebook groups have very high engagement and are likely to stay this way because Facebook is now running ads inside them.

Plus You’ll Also Receive Crucial Workshops Like This One:

Authentic Marketing Funnel 101 Workshop

Value $97

This is where you follow along to create your entire Authentic Marketing Funnel as described above in just 30 minutes using completely free software.

That’s right, you can set it up in no time and we’ll show you step-by-step so you never have any technical headaches (plus our customer support is standing by if you need extra help).

Here's How Easy It Is When You Have All Your Content Done For You...

Plus A Brand New Addition: Daily Reels!!

Here's how you can post your reels in less than 10 minutes/day:

Why Is The Authentic Marketing Funnel So Unique?

Let’s be honest, most network marketers are stuck in the dark ages of digital marketing and still relying on annoying their friends and family to grow their business. They’re on their phones all the time, depending on every conversation to create their paycheck.

Not only do we teach you step-by-step how to use a marketing strategy that is literally generating billions of dollars for businesses in all kinds of industries right now…

But we actually GIVE YOU all the resources that you need to make it happen so you can simply plug the full power of our full time content creation and marketing team into your business.

It’s the closest thing I can provide you that will create a queue of people who are excited to work with you and give you money!

How Much Do You Invest?

As you can clearly see above, to get all this content made each month we invest:

#1 - High Quality Lead Magnet

(5 Hours & $500)

#2 - Weekly Email To Promote Your Business

(10 Hours & $1,000)

#3 - Daily Free Facebook Group Posts

(20 Hours & $2,000)

#4 - Daily Posts, Reels & Stories

(26 Hours & $2,600)

For a total of 61 hours and $6,100 per month.

But you’re only going to invest $97 per month if you act today (that’s a 98% savings if you tried to do it all yourself!).

Simply by leveraging my team to help you run your Authentic Marketing Funnel for you.

But Won’t Everyone’s Content Look The Same?

The Lead Magnet, emails and social posts are all completely (and easily) editable so you can add your own authentic voice to your marketing.

Plus you’ll be creating your own unique images that identify your unique brand (it’s amazing how simple this really is).

But even if you use our content word for word and just add your own image, the chances of multiple people seeing your content (and recognizing it’s the same) are slim to none.

For this reason, we deliberately limit the size of the Authentic Marketing Funnel membership by only opening it once or twice a year to ensure this overlap doesn’t occur.

And if we do decide to increase our membership numbers in future, then we’ll just create even more content for you anyway.

Plus I’m Giving You Our Famous “Love It Or Leave It” 100% Money Back Guarantee

That means you get a full 30 days to go through all our content and if you find…

Our content isn’t amazing, or…

The tech setup is harder than we promised, or…

Any other reason under the sun (like you just couldn’t be bothered using it)...

Then we’ll give you a complete, 100% refund just for giving it a go.

It’s just a little team rule we live by called “if you can’t make money, then we don’t deserve yours!”

And Right Now You Get These 2 Powerful Bonuses

#1 Social Selling Secrets

Value: $1,200

I don’t want to just give you fish, I want to teach you how to fish so you’ll always have the confidence and expertise to grow your audience.

That’s why I’m also giving you my Social Selling Secrets monthly curriculum so you can build a solid BRAND that inspires trust, love, and die-hard loyalty from your followers and fans!

I worked with a personal branding coach that cost me $150 per hour and combined it with all my sales experience to create the perfect course for branding yourself online.

The Social Selling Secrets course sells on our website for $1,200 right now… but you get it completely free when you join the Authentic Marketing Funnel membership today.

You’re going to learn…
How to share your authentic story and background so it attracts new followers and lets them know, like, and trust you.

How to find Your Sweet Spot where your passions and your community’s needs overlap so you can be of maximum service… and get maximum sales by helping your followers solve their biggest problems.
How to communicate your values so you can stand out to attract truly like-minded followers and fans without seeming obnoxious or weird.
How to establish your brand so you can create visually consistent content that establishes a vibe your audience will fall in love with!
How to identify and attract your ideal customer so you’re only talking to serious people who desperately want what you have to offer.

How to find and analyze the metrics that matter so you can focus on the 20% of activities that create 80% of your results and accelerate your growth.

The Killer Content Generator we use to create all our posts, which contains the secret sauce that allows you to build familiarity and trust faster than ever before.
How to get full control of your business by building your email list to increase engagement and reach, without all the tech headaches people normally face (we make it super easy for you!).
How to build your Facebook Group so you get amazing interactions (and customer insights) all while deepening the bond with your followers.
How to get confident on camera so you can do videos and Facebook Live even if it seems super scary to you right now. This is a simple way to supercharge your relationship with you fans without having to be a perfectionist to achieve massive results.
How to slow the scroll and use Instagram Stories to bring more growth, engagement and customers your way (plus what NOT to do that can completely ruin your reputation as an influencer).
How to pre-schedule all of your Done-For-You content so everything goes out at exactly the right time and there’s no more panicking at 11pm on a Friday night because you haven’t posted today!
The Social Selling Secrets course will make you a branding expert and put you head and shoulders above 99% of coaches out there right now.

#2 Social Insider

Value: $47 to $197 per month

Plus I’m releasing Social Insider exclusive members only content every month as well.

It includes Members Only training courses like…

  • The 4-Step Inviting Formula That Won’t Make You Feel Sleazy Or Salesy
  • How To Slow The Scroll with Trish Taylor
  • The Ideal Customer Workshop
  • Stock Photos For Fitness Coaches
  • And so much more...

If we make them available, these trainings can sell on my website for anything between $47 and $197 each…

But you get them all completely free, because I want to look after my members who are committed to success.

Plus This Special Bonus For Coaches Who Are “All In”

If you’re really committed to growing your Beachbody business over the next 12 months, then you can get access to everything today for just $997.

Plus if you sign up to be “All In”, I’ll be doing an exclusive bonus Zoom Q&A call where you can tell me exactly where you are with your business… and I’ll tell you exactly what you need to do to get to the next level.

Or you could pick up our 6 month package for just $497 if you prefer.

In both these options, you get access to the Social Selling Secrets in advance and some other surprise bonuses so you can build your business even faster.

But You Must Act Now

As I mentioned above, to control the number of people using this content, I only open the Authentic Marketing Funnel membership once or twice during the year (and this is the last time until summer 2022).

That means you have to decide right now, are you in? Or are you out?

And the truth is, I can only help those people who are willing to take this content and actually use it... because I can’t make it any easier than this.

So I’m only looking for coaches who are actually committed to growing their business.

So Join Today If You’re Ready To Reach The Next Level (And Beyond)!

Every successful coach used a proven strategy and took consistent action to get where they are today.

By taking the Authentic Marketing Funnel I’ve already created for you, I’ve taken away much of the heavy lifting required to grow your business

All you have to do is join today and experience the difference.

Just click the button below, enter your details and take it for a full 30 day test drive with no risk...

I look forward to hearing your success story!

P.S. Inside Authentic Marketing Funnel you’ll get access to...

  • High Quality Lead Magnet (valued at $500)
  • Weekly Email To Promote Your Business (valued at $1,000)
  • Daily Free Facebook Group Posts (valued at $2,000)
  • Daily Posts, Reels & Stories(valued at $2,600)

Plus three powerful workshops...

  • Authentic Marketing Funnel 101 Workshop (valued at $97)
  • Facebook & Instagram Ads Workshop with Bill Shaw (valued at $97)
  • How To Take Amazing Photos & Videos Workshop with Shana Yurko (valued at $97)

And these two amazing bonuses...

  • 12 months of my Social Selling Secrets training valued at $1,200
  • Free access to Social Insider special trainings that outsiders pay $47 to $197

This is everything you need to take your coaching business to the next level and beyond…

With a total value of $6,100 per month (and $1,491+ in additional bonuses), you’re getting it for a steal at just $97 per month.

Plus you can put everything to the test over the next 30 days and if you don’t love it (or cover the price of your investment), I’ll refund everything you’ve paid.

You have nothing to lose and everything to gain!

Here’s What Lori Has To Say About Having Content Done For Her...

And Here’s What Kristi Has To Say...

Here’s What Some Our Members Have To Say

“Friends, I’m so exhausted lol. Please send good vibes and pictures of llamas but on the upside I have a win!! I’m already at 700 emails with my freebie - got 200 in the past week alone!!!! And I added questions to my Facebook group so I’m getting great audience language nuggets for speaking to them, and for ads - it’s starting to all feel like a natural flow!

Now just gotta get the course done and set up... EXCITING!

Shana Yurko

“I cannot Thank You and your team enough Ashley Shaw!! I've been staying consistent with these postings and freebies and my team is growing (something it hasn't done in a very long time)!

Thank you also for putting the FB ads training in the portal as well. I missed it due to Girl Scouts so I'm happy to see the recording available.

Katie Fischer

Start Building A Consistent (*And Growing) Pay Check Today! 

monthly membership

Your monthly membership of $97




  • High Quality Lead Magnet that is a professionally designed freebie that you can promote using all kinds of methods we’ll teach you inside.
    ($500/month value)
  • WEEKLY EMAIL TO PROMOTE YOUR BUSINESS so you’re constantly engaging with them and giving them useful information that positions you as their health and fitness expert of choice.
    ($1,000/month value)
  • DAILY FREE FACEBOOK GROUP POSTS 30 posts for your free Group that will keep them engaged, motivated and get them ready to become a paying customer.
    ($2,000/month value)
  • DAILY FACEBOOK & INSTAGRAM POSTS 30 posts for your public social media pages which come from our social posting strategy membership
    ($2,000/month value)
  • AUTHENTIC MARKETING FUNNEL 101 WORKSHOP where you follow along to create your entire authentic marketing funnel as described above in just 30 minutes using completely free software.
    ($97/month value)
  • MONTHLY SOCIAL SELLING SECRETS to help you build a solid BRAND that inspires trust, love, and die-hard loyalty from your followers and fans!
    ($97/month value)
1-year membership

 (Get 12 months of advanced access for just $997)



  • HIGH QUALITY LEAD MAGNET that is a professionally designed freebie that you can promote using all kinds of methods we’ll teach you inside.
    ($500/month value)
  • WEEKLY EMAIL TO PROMOTE YOUR BUSINESS so you’re constantly engaging with them and giving them useful information that positions you as their health and fitness expert of choice.
    ($1,000/month value)
  • DAILY FREE FACEBOOK GROUP POSTS 30 posts for your challenge group that will keep them engaged, motivated and get them ready to become a paying customer.
    ($2,000/month value)
  • DAILY FACEBOOK & INSTAGRAM POSTS 30 posts for your public social media pages which come from our social posting strategy membership
    ($2,000/month value)
  • AUTHENTIC MARKETING FUNNEL 101 WORKSHOP where you follow along to create your entire authentic marketing funnel as described above in just 30 minutes using completely free software.
    ($97/month value)
  • MONTHLY SOCIAL SELLING SECRETS to help you build a solid BRAND that inspires trust, love, and die-hard loyalty from your followers and fans!
    ($97/month value)
  • 12 MONTHS OF EARLY ACCESS TO THE SOCIAL SELLING SECRETS so you can accelerate your empire building!
  • MEMBERS-ONLY SURPRISES AND BONUSES because who doesn’t love surprises?

Frequently Asked Questions

How Does The Content Get Sent To Me?

We'll send you an email with further instructions and our customer support is standing by if you have any issues. In short, you simply create a login on our website and you’ll get instant access to the Authentic Marketing Funnel members area where you can download your content and access the training material.

How Is The Content Personalized?

All of the content provided is in a template format, meaning you can use the content as you receive it or you can put your own spin on it. We recommend tweaking the content for your ideal customers so it engages and attracts them for the best results.

What Images Do I Use?

You'll be using your own photos for your brand and image because that’s how you stand out from others. But don’t worry, the images you’ll use can almost be anything as it’s all about getting attention so people stop and read your posts.

That means posting pictures of real life work very well and we include image examples for you to follow. I mean, seriously, most of my pictures are just me standing around, holding a phone (or now holding my baby)... it’s not that difficult :)

How Long Do I Have Access To The Content? 

You'll have access to your portal as long as your membership stays active and you can also download your own material so you can access it at any time from anywhere.

Will I Need Additional Software Programs To Make This Work?

You’ll need just one software program to offer your Lead Magnet and store your email list but it’s completely free for the first 1,000 subscribers (and then just $29/month once you’re already making money). We teach you exactly how to use it all in the Authentic Marketing Funnel 101 training and we promise you it’s super simple.

We also suggest another free tool to put your name on the Lead Magnet or other little design changes you want to make, but that’s completely up to you.

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