For Social Sellers


The most common CHALLENGE online fitness coaches face is...

"I don't know why I'm different when there are MILLIONS of other coaches out there".

Maybe you're struggling with WHO you are, WHAT your message is and WHY someone would choose YOU over EVERY other coach.


If there was a simple, step-by-step method for attracting a steady surge of perfectly targeted leads EVERY SINGLE DAY without the self-doubt, social media sliminess and something that was backed by science...

Would you FINALLY feel confident to go after your BHAGs (Big Hairy Audacious Goals)?

To FINALLY go from part-time to full-time?

for social sellers




Every day, THOUSANDS of your most valuable potential customers are choosing a fitness coach with the hopes of selecting the RIGHT COACH to help them achieve their lifelong fitness goals.

The question is...

Do they know WHY they should be working with YOU?

And whether you're clear about HOW to attract your ideal customers or you've done it through pure luck, the success of your fitness coaching business heavily rests on YOUR answer to this question.

If you know, WITHOUT A DOUBT, that you're not reaching as many READY TO BUY clients as you could be...or your current business building strategies have been random at best, draining your energy while failing to attract a steady steam of leads that would make any hustle worth it...


Branding Bootcamp for Social Sellers for a heart-filled interactive video-training and accountability course that teaches bad-ass, authentic, simple core principles of social media engagement and defining the CORE of your business. 

You can expect step-by-step training to:

  •      Get CLEAR on WHO you are
  •      Know WHO you're talking to
  •      Know WHAT you stand for
  •      Know WHAT your message is
  •      Know HOW to DRIVE engagement 
  •      And how to REACH your ideal customer.

You'll never worry about where the next sale is coming from again. By the end of the course, you'll have concrete, easy-to-implement strategies for getting people to engage, while filling your funnel and helping your business thrive.

In Branding Bootcamp For Social Sellers, 

You'll Discover:

  • YOUR STORY Why should people choose you over anyone else? What separates you in a "sea of sameness"? You will discover your authentic, unapologetic, life story that will attract your ideal clients and differentiate you from every other competitor.
  • YOUR IDEAL CLIENT - Ever wondered who your BEST clients are? The ones that NEED what YOU have and the ones that INVEST the most money, get the best results and tell everyone they know about how great you are? Learn who YOUR tribe is and how to attract them so they see you as the solution they have been searching for!
  • YOUR BRANDWhat do you stand for? Does your brand experience showcase that? Learn what your brand avatar means and how that will help align your writing and everything you post on social media from now on. Get ready for the best engagement you've ever seen!
  • YOUR MARKETING PLAN - Marketing is the rise or fall of your business. You can have great ideas but if they don't spread, neither does your impact or influence. You''ll learn how to create content that spreads and deeply connects to your ideal clients. You'll build a following that won't be able to get enough of you!

I just got to say this... This has be the BEST MONEY I've ever spent! Since I started this 30 day done for you posting plan, I've hit SC 14!! Not to mention how easy it is when the work is done for you. It gave me time to focus on the follow ups!! Thanks Ashley!!

Do the work (I mean, ITS GIVEN TO YOU!) & see results! It must be something about day 3 for me whenever Ashley Shaw is involved. I did her Done For You Plan and got 2 challengers DIRECTLY because of it (that I for sure know) by day 6 and this morning I work up to ANOTHER person asking to get in on this journey!. Do the work (I mean, ITS GIVEN TO YOU!) and see results. Easy peasie!!

My page is attracting people like crazy! 

I've only ever been higher than SC6 once - the month I came home from summit last year! Well. This month, I started the group at SC4, thinking to myself...meh, I'll be stuck here and miss SC5, yet again. Well HELLLLLLLO SC 8!! 2nd highest I've ever gotten. My page is attracting people like crazy!

About Your Instructor,

When people ask me what I do, I tell them:

"I help top-tier social sellers and entrepreneurs eliminate the overwhelm in their marketing efforts so they can have the business of their dreams.

But what I really want to say is...

"I show people how to get their BAD-ASSERY back and I do this 

by giving them the tools to be consistent - once and for all." 


My mom literally went into contractions in a Gold's Gym parking lot (#gymlife), I've sold everything from Hello Kitty stationary to $1200 knife sets + I create UNAPOLOGETICALLY SIMPLE online marketing courses & posting plans that feel like learning the ABCs... because I hate when people make things OVERLY complicated + I love working with heart-filled, risk-taking, bad-ass entrepreneurs.

Here’s what people are saying about Ashley Shaw...

I am beyond grateful for the work that Ashley has helped me do.

Each activity and opportunity to work together has clarified and strengthened my understanding of own mission, skills and opportunities. Often I find that courses provide inspiration but not enough direction…and Ashley has helped me find inspiration THROUGH the direction and clarity that her courses and work has provided. I have seen a significant increase in social engagement, direct messages from my IDEAL customers and a deeper connection with the customers I already had. I would absolutely recommend any chance to work with Ashley.


Got a message yesterday asking about what I do and how the person can get involved and just signed someone up with a challenge pack to get to SC6 for the month!!

Ashley gave me the tools I needed to see that my story matters and taught me how to use my voice in a way that will allow my business to grow in an authentic way. Ashley, thank you, from the bottom of my heart, for showing me how to turn my struggles into a new beautiful reality. You showed me that I am exactly where I need to be to become the woman I know I was meant to be.

for social sellers


Here’s What You’ll Get When You Sign Up:

Branding Bootcamp Curriculum

  • MODULE 1: YOUR LIFE STORY Eliminate competition. Identify what separates you from everyone else by TELLING your life story. Learn how the pivotal moments in your life have shaped you to do EXACTLY what you are doing now!
  • MODULE 2: YOUR SWEET SPOT - Identify your zone of genius. This module will teach you how other people see you, what they love about you and what strengths and expertise you should be screaming from the rooftops.
  • MODULE 3: YOUR VALUES - Decide what you stand for. Defining your values will make every decision and social post EASY. Your writing will become ORGANIC and ENGAGING and attract your ideal customers like a magnet.
  • MODULE 4: YOUR BRAND - Let people GET TO KNOW you. Your brand is an introduction before you officially met someone.  Learn what your brand avatar is and how every colour, font and verb choice aligns with your avatar for a seamless brand experience.
  • MODULE 5: YOUR IDEAL CUSTOMER - Attract your FANTASY customer. Determine who they are, the language they use and what they spend time thinking about and more. You will take this info and double your engagement!
  • MODULE 6: YOUR MOST VALUABLE RESOURCE - You can't buy TIME. The 80/20 principle will reveal massive time savings and delegation. Learn what to outsource and what to keep in-house. Master the strategies CEOs use to impact massive success in less time.
  • MODULE 7: YOUR CONTENT STRATEGY -  Produce RIVETING content. Learn the strategies on what to post when. This modules takes all of the other module's work and puts it into action. 

Frequently Asked Questions

How Does The Content Get Sent To Me?

We'll send you an email with further instructions. You'll have to login to the website and then you'll be asked for you username and password. You'll then have access to BRANDING BOOTCAMP FOR SOCIAL SELLERS course material.

How Long Do I Have Access To The Content? 

Your access never expires. You'll always be able to go back to the content and use it at anytime.

Branding Bootcamp For Social Sellers


Your Time Is Worth The Most...

Consider me the Done For You Queen (that's what DFY stands for!) and watch your life get a heck of a lot easier when your marketing strategy is handled by a pro! 

The Fitness Leader Institute