Your Brand Avatar Template – Ashley ShawBRAND ARCHETYPE Template:
Here’s the deal…
Give yourself a 1 if it’s not like you at all – nowhere near you!
Give yourself a 3 if it could go either way. – some days it is and some it isn’t.
Give yourself a 5 if it is EXACTLY you!
The important thing is to sit with each sentence and try to go deep.
Here we go….
Motivation: Stability
Character A
I often feel inspired and have an active imagination. __________
I believe form and function go hand in hand. __________
I do not like to compromise my standards. __________
My product/service helps clients express themselves in a creative way. __________
I am willing to work at something for a long time to create a really worthwhile piece of work. __________
TOTAL for Character A __________
Character B
Creating a feeling of family or community is important to me. __________
I value giving to others. __________
Kindness, caring, and compassion are key values for me. __________
My product/service provides comfort or security for my clients. __________
I find it hard to say no to clients. __________
TOTAL for Character B __________
Character C
It’s important to seek the truth. __________
I believe that knowledge and wisdom are important. __________
I like to make people think. __________
My product/service helps people investigate different view points. __________
I respect objectivity. __________
TOTAL for Character C __________
Motivation: Mastery
Character D
I prefer special experiences, where everything is taken care of, than the DIY approach to everything. __________
I love the idea of transforming something. __________
Spirituality is a vital connection for me in my work and life. __________
I love to reframe a situation or offer a new perspective. __________
I believe in synchronicity, even destiny. __________
TOTAL for Character D __________
Character E
I believe rules are meant to be broken. __________
I often feel isolated from other people. __________
I would rather do something my own way than be popular. __________
My product or service stands for something radically different, instead of blending in. __________
My product/service helps people get rebellious. __________
TOTAL for Character E __________
Character F
I like feeling victorious. __________
I value hard work and perseverance. __________
Overcoming challenges is motivating for me. __________
I believe in standing up for the underdog. __________
Anything can be accomplished with discipline and focus. __________
TOTAL for Character F __________
Motivation: Belonging
Character G
I believe in fairness and equality. __________
People’s rights are important to me. __________
My friends are a very important part of my life. __________
I value creating connection in my community. __________
I would much rather work together than alone. __________
TOTAL for Character G __________
Character H
I believe people need to lighten up. __________
I often like to change things up. __________
I like to help people have a good time. __________
I laugh at the idea of following rules – people take themselves way to seriously with that stuff. __________
I value creativity and innovation. __________
TOTAL for Character H __________
Character I
I have a taste for quality, and I like appealing to that taste in others as well. __________
Creating intimate client and colleague relationships is important to me. __________
I see my clients as people to be loved or feel close to. __________
I value working with people on a heart-to-heart level. __________
I enjoy helping people feel special and appreciated. __________
TOTAL for Character I __________
Motivation: Independence
Character J
I value being in control. __________
Systems and structure are important for getting things done. __________
My service/product helps clients feel powerful or in charge. __________
My product/service is seen as a step above the competition. __________
I value doing the right thing, even if it’s not popular. __________
TOTAL for Character J __________
Character K
I value self discovery. __________
My product/service helps people find their way to learn more about themselves. __________
Individuality, choice, and uniqueness are key values for me. __________
I love exploring new possibilities. __________
I tend to be a loner and prefer not to be part of a group for any length of time. __________ TOTAL for Character K __________
Character L
I believe in happy endings. __________
My product/service is good for you. __________
I like things to be simple, cheerful, or upbeat. __________
My product/service create a feeling of safety and predictability. __________
Freshness, cleanliness, or wholesomeness are important to me. __________
TOTAL for Character L __________
Character Key:
Now check your character totals, to find your dominant story.
Motivation: Stability
Character A – Creator _____
Character B – Caretaker _____
Character C – Sage _____
Motivation: Mastery
Character D – Alchemist _____
Character E – Outlaw _____
Character F – Hero _____
Motivation: Belonging
Character G – Every Woman _____
Character H – Jester _____
Character I – Lover _____
Motivation: Independence
Character J – Ruler _____
Character K – Explorer _____
Character L – Innocent _____
NOTE: If you have more than two with the same number, re-take the assessment (for the ones that tied) and review each question carefully.
Or, in the event of a two-way tie, go back and read up on both personas and see which resonates most with your soul and your brand.
Which archetype has the most points? This is your dominant archetype.
Who is next? These are your supporting archetypes {the ones that had the next highest points}. Make sure to check out Kaye Putnam to learn more about your brand archetype!
I hope you enjoyed this activity!
Here is a list of resources to start really digging into your archetype.
Magician
http://kayeputnam.com/brandality-archetype-magician
Rebel/Maverick
http://kayeputnam.com/brandality-archetype-maverick/
Sage
http://kayeputnam.com/brandality-archetype-sage/
Caregiver
http://kayeputnam.com/brandality-archetype-caregiver/
Lover
http://kayeputnam.com/brandality-archetype-lover/
Innocent
http://kayeputnam.com/brandality-archetype-innocent/
Girl Next Door
http://kayeputnam.com/brandality-archetype-everyman/
Hero
http://kayeputnam.com/brandality-archetype-hero/
Creator
http://kayeputnam.com/brandality-archetype-creator/
Explorer
http://kayeputnam.com/brandality-archetype-explorer/
Jester/Entertainer
http://kayeputnam.com/brandality-archetype-entertainer/
Ruler
http://kayeputnam.com/brandality-archetype-royalty/
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