CAREER OPPORTUNITY 


Now Hiring An Digital Marketing Acquisition Manager

DO YOU KNOW & LOVE FITNESS? Are you a health nut looking for challenging and rewarding career opportunity?  If so, AshleyShaw.ca, a boutique marketing and e-commerce company, is looking to hire an individual to join our team as a Sales and Marketing Acquisition Manager.

THE CANDIDATE MUST: 

  • Manage the overall strategy of traffic acquisition programs with a goal of maximizing visits from the right audience while maintaining a high level of conversions.
  • Work closely with the ad manager teams to ensure that traffic acquisition strategy is supporting the leads and sales promo campaigns.
  • Work closely with editorial team to identify content to be promoted, make recommendations on new content creation and partner on re-writing headlines to increase click-through rates.
  • Manage the lead creation strategy and execution of paid programs that drive traffic to article, video and other content. (paid search, Facebook, TikTok, etc.).
  • Responsible for organic search strategy, ensuring best practices are being followed throughout the organization.
  • Identify and test new partners to broaden content marketing mix and to maximize performance.
  • Manage dashboards and reporting for all content marketing initiatives to planned traffic, engagement, budget and ad revenue goals.
  • Lead Sales Launch projects as needed.

EXPERIENCE: 

  • Digital Marketing experience required.
  • Educational experience at Digitalmarketer.com is preferred.
  • Educational discipline in a related field (Marketing, Business, Communications, etc.) highly desired but not necessary.
  • Minimum 3-5 years of experience in a digital marketing role, preferably in the membership site industry.
  • Understanding of digital ad sales/content monetization.
  • Experience managing paid search campaigns and paid content distribution channels.
  • Experience with Google Analytics or other Marketing Attribution platforms.
  • Experience with search engine optimization.
  • Ability to analyze marketing data to present results as well as high level trends.
  • Ability to plan, organize and work on multiple tasks simultaneously within ClickUp.
  • A strong work ethic and desire to test and try new tactics/programs.
  • A team player who can facilitate and increase cross functional collaboration.

Interested? Click the button below to apply today!


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