CAREER OPPORTUNITY 

THE CANDIDATE MUST: 

• Manage the overall strategy of traffic acquisition programs with a goal of maximizing visits from the right audience while maintaining a high level of conversions.
• Work closely with the ad manager teams to ensure that traffic acquisition strategy is supporting the leads and sales promo campaigns.
• Work closely with editorial team to identify content to be promoted, make recommendations on new content creation and partner on re-writing headlines to increase click-through rates.
• Manage the lead creation strategy and execution of paid programs that drive traffic to article, video and other content. (paid search, Facebook, TikTok, etc.).
• Responsible for organic search strategy, ensuring best practices are being followed throughout the organization.
• Identify and test new partners to broaden content marketing mix and to maximize performance.
• Manage dashboards and reporting for all content marketing initiatives to planned traffic, engagement, budget and ad revenue goals.
• Lead Sales Launch projects as needed.

EXPERIENCE: 

• Digital Marketing experience required.
• Educational experience at Digitalmarketer.com is preferred.
• Educational discipline in a related field (Marketing, Business, Communications, etc.) highly desired but not necessary.
• Minimum 3-5 years of experience in a digital marketing role, preferably in the membership site industry.
• Understanding of digital ad sales/content monetization.
• Experience managing paid search campaigns and paid content distribution channels.
• Experience with Google Analytics or other Marketing Attribution platforms.
• Experience with search engine optimization.
• Ability to analyze marketing data to present results as well as high level trends.
• Ability to plan, organize and work on multiple tasks simultaneously within ClickUp.
• A strong work ethic and desire to test and try new tactics/programs.
• A team player who can facilitate and increase cross functional collaboration.