Coach.... you don’t have to do all the things to make your business work.

REALLY. So just pause and take a deep breath right now…

You can legitimately and authentically attract your people and grow with a few simple, consistent actions.

My job? Is simply making it easier for you to take the actions that will actually work.

I’m Ashley Shaw, and if we’ve never met before, I want to start by saying that I’m SO GLAD YOU’RE HERE. Because I get how overwhelming things can be when you just want to see consistent growth. When I first started my business, I remember feeling nervous, unsure, and I spent a lot of (read: way too much) time comparing myself to everyone else out there. 

Sure, I had a ton of experience in marketing and sales. I had already worked in the industry for 16 years, taught sales to fitness pros, and climbed the ranks to president of a major fitness company.

But what I didn’t have was confidence that I could really build a 6-figure business all on my own. 


I mean… who wanted to hear what Ashley Shaw had to say? 

Who was I to put my message out there?

BUT JUST LIKE YOU, I HAD A VISION. A DESIRE. AND A DREAM. I saw the Fitness Leader Institute and knew it was my “calling” to make it a reality.

So I climbed over those insecurities and I kept going.

I took IMPERFECT action. Again. And again. And again. What I’ve learned over my almost 17 years in this industry is that most coaches don’t achieve their goals or desires. 

And the reason they don’t is not lack of skill, passion, talent, or even desire. The reason they don’t is actually pretty simple:

They just aren’t consistently taking the actions that truly move the needle for their business.

Chances are, you already KNOW what you’re NOT doing (and should be).

You may be so overwhelmed with all the conflicting information out there that you’re second-guessing what you think you should be doing and instead doing nothing at all. (We’ve all been in that uncomfortable mind-spin, before! #awkward)

If that sounds familiar, the good news is that you’re not alone...

You’re just like the 92% of people who never achieve their goals or dreams. 

Yes, that’s the actual statistic… and I know it’s a scary one.

But you don’t have to stay in that bucket, friend.

To push yourself into the 8% who DO achieve what they want… you simply have to decide and take action. And... you’re already ahead because you’re already reading the right page from the right person who is about to help you turn all of that around. ;)

So if you’re tired of… 

  • “Hey Gurl” hustling your way into strangers’ DMs and crossing your fingers that you get a response…
  • Wasting time scrolling social media scrambling for inspo because you’re unsure of what to post that will attract your people…
  • Comparing yourself to every other “influencer” out there -- asking yourself what they have that you don’t (while simultaneously beating yourself up insider for not doing “more”)...

GOOD. That means you’re ready for a change.

What we offer here at Ashley is designed to be rocket fuel for your growth…


All of these resources were designed and refined to provide simple, effective marketing solutions for kick-ass coaches like YOU. Coaches who deserve to be seen and known and making a difference. Coaches who have hundreds and thousands of lives to impact!As I helped more and more health and fitness coaches grow their own empires and continued to see what was possible for my clients and customers it became clearer to me how necessary these simple tools were. So, even though those doubts occasionally crept in, I didn’t let them stop me. I built more, I showed up more, and I continued to serve.

And just like when I first got started, I didn’t worry about whether it was PERFECT. 

I just kept taking authentic action

And this is the entire philosophy that our products are built upon

Just like your favorite smoothie recipe has the right reliable blend of protein, vitamins, and nutrients (and flavor, of course!).

Well, your most effective business growth strategy recipe is similarly simple:

  • A little Done-For-You Content to make the consistency easy...

Blended with...

  • A lot of YOU -- authentic, imperfect, quirky YOU.
  • Creates success like you’ve never seen before.

Today, I have a 7-figure business with an Instagram following of less than 8K…

SO YES. THAT IS POSSIBLE.I am sharing this with you because I want you to know that all of the “reasons” you’ve made up about why you can’t achieve what you want with your business?

They’re all lies.You can replace your income, grow your business, help 100s or 1000s or tens of thousands of p!ople -- you can have all you want -- but you DO have to decide and take authentic action.So what now?Well, if you’ve never tried my Done-For-You Social Media Templates, I’d highly recommend starting there. You can get FIVE for free to start. And let me (or the thousands of coaches who’ve used them) tell you: they WORK.