READY TO GET SERIOUS??
The most common CHALLENGE online fitness coaches face is...
"I don't know why I'm different when there are MILLIONS of other coaches out there".
Maybe you're struggling with WHO you are, WHAT your message is and WHY someone would choose YOU over EVERY other coach.
If there was a simple, step-by-step method for attracting a steady surge of perfectly targeted leads EVERY SINGLE DAY without the self-doubt, social media sliminess and something that was backed by science...
Would you FINALLY feel confident to go after your BHAGs (Big Hairy Audacious Goals)?
To FINALLY go from part-time to full-time?
IF YOU SAID "HECK YEAH" KEEP READING!
Every day, THOUSANDS of your most valuable potential customers are choosing a fitness coach with the hopes of selecting the RIGHT COACH to help them achieve their lifelong fitness goals.
The question is...
Do they know WHY they should be working with YOU?
And whether you're clear about HOW to attract your ideal customers or you've done it through pure luck, the success of your fitness coaching business heavily rests on YOUR answer to this question.
If you know, WITHOUT A DOUBT, that you're not reaching as many READY TO BUY clients as you could be...or your current business building strategies have been random at best, draining your energy while failing to attract a steady steam of leads that would make any hustle worth it...
THEN... THIS COURSE IS FOR YOU!
The 21-DAY YOU Challenge for a heart-filled interactive video-training and accountability course that teaches bad-ass, authentic, simple core principles of social media engagement and defining the CORE of your business.
You can expect step-by-step training to:
- Get CLEAR on WHO you are
- Know WHO you're talking to
- Know WHAT you stand for
- Know WHAT your message is
- Know HOW to DRIVE engagement
- And how to REACH your ideal customer.
You'll never worry about where the next sale is coming from again. By the end of the course, you'll have concrete, easy-to-implement strategies for getting people to engage, while filling your funnel and helping your business thrive.
HOW DOES THE 21-DAY CHALLENGE WORK?
Ashley Shaw will guide you through the process of creating a social media strategy that will impact your every aspect of your business.
There are 7 modules that each contain an UNAPOLOGETICALLY SIMPLE training video, a DO-THE-WORK template and a RESOURCE LIBRARY full of additional videos to help you along the way.
All of the training material is made available to you through an online portal and you will never lose access to the material.
You'll also receive access to a private Facebook Group, where Ashley will go live for questions during Office Hours, all previous recorded Office Hours will be available as well, and there are BONUS goodies to save you TONS of time!
**Course runs 2 times per year.**
THE 21-DAY CHALLENGE CURRICULUM
Module 1: Your LIFE STORY
Module 2: YOUr SWEET SPOT
Module 3: Your VALUES
Module 4: Your BRAND
Module 5: Your IDEAL CUSTOMER
Module 6: Your MOST VALUABLE RESOURCE
MODULE 7: Your Content STRATEGY
GIVE IT TO ME!
I'M READY TO
8 Star Diamond Health & Fitness Coach
“I feel emotional just writing this message…I am beyond grateful for the work that Ashley has helped me do. It has been a DEEP DIVE into my message, WHO I am helping and HOW I can best help them. Each activity and opportunity to work together has clarified and strengthened my understanding of own mission, skills and opportunities…HOW to reach people, HOW to connect with them while sharing my core values and really defining my brand. Often I find that courses provide inspiration but not enough direction…and Ashley has helped me find inspiration THROUGH the direction and clarity that her courses and work has provided. I have seen a significant increase in social engagement, direct messages from my IDEAL customers and a deeper connection with the customers I already had. I would absolutely recommend any chance to work with Ashley and I will personally be continuing my growth.”
Inner Strength With Krista Health & Fitness Coach
"This course was extremely emotional for me. Ashley taught me how to look for patterns in my life that have led me to where I am today. I looked back to see myself as a young girl and young woman desperately searching for a way to fit in...then through the traumas of high risk pregnancies, depression and the death of my brother, learning that the only thing I've been searching for has been to feel safe enough to open up to people who truly care for me. Even through years of therapy I haven’t been able to connect these dots. Ashley led me on a journey of self-discovery to see that everything I've always been looking for has been inside me the whole time...I've just been looking for it in other people instead of myself. She gave me the tools I needed to see that my story matters and taught me how to use my voice in a way that will allow my business to grow in an authentic way. Ashley, thank you, from the bottom of my heart, for showing me how to turn my struggles into a new beautiful reality. You showed me that I am exactly where I need to be to become the woman I know I was meant to be."
In The 21 Day YOU Challenge, You'll Discover:
Why should people choose you over anyone else? What separates you in a "sea of sameness"? You will discover your authentic, unapologetic, life story that will attract your ideal clients and differentiate you from every other competitor.
YOUR IDEAL CLIENT
Ever wondered who your BEST clients are? The ones that NEED what YOU have and the ones that INVEST the most money, get the best results and tell everyone they know about how great you are? Learn who YOUR tribe is and how to attract them so they see you as the solution they have been searching for!
What do you stand for? Does your brand experience showcase that? Learn what your brand avatar means and how that will help align your writing and everything you post on social media from now on. Get ready for the best engagement you've ever seen!
YOUR MARKETING PLAN
Marketing is the rise or fall of your business. You can have great ideas but if they don't spread, neither does your impact or influence. You''ll learn how to create content that spreads and deeply connects to your ideal clients. You'll build a following that won't be able to get enough of you!
What's Included In The 21 Day YOU Challenge?
MODULE 1: YOUR LIFE STORY
Eliminate competition. Identify what separates you from everyone else by TELLING your life story. Learn how the pivotal moments in your life have shaped you to do EXACTLY what you are doing now!
MODULE 2: YOUR SWEET SPOT
Identify your zone of genius. This module will teach you how other people see you, what they love about you and what strengths and expertise you should be screaming from the rooftops.
MODULE 3: YOUR VALUES
Decide what you stand for. Defining your values will make every decision and social post EASY. Your writing will become ORGANIC and ENGAGING and attract your ideal customers like a magnet.
MODULE 4: YOUR BRAND
Let people GET TO KNOW you. Your brand is an introduction before you officially met someone. Learn what your brand avatar is and how every colour, font and verb choice aligns with your avatar for a seamless brand experience.
MODULE 5: YOUR IDEAL CUSTOMER
Attract your FANTASY customer. Determine who they are, the language they use and what they spend time thinking about and more. You will take this info and double your engagement!
MODULE 6: YOUR MOST VALUABLE RESOURCE
You can't buy TIME.
The 80/20 principle will reveal massive time savings and delegation. Learn what to outsource and what to keep in-house. Master the strategies CEOs use to impact massive success in less time.
MODULE 7: YOUR CONTENT STRATEGY
Produce RIVETING content. Learn the strategies on what to post when. This modules takes all of the other module's work and puts it into action.
** BONUS OFFER **
Join the INSTITUTE.
You will be part of the Fitness Leader Institute and be eligible for discounted pricing on all future courses, be part of the Fitness Leader Institute Facebook group and be able to join all webinars for FREE.
I'M READY TO GET SERIOUS & BECOME A PRO!
SAVE MY SPOT!
Get ALL 7 Modules For ONLY $197. Select your payment option during checkout.
21-DAY MONEY-BACK GUARANTEE!
FAQS ABOUT THE 21-DAY "YOU" CHALLENGE...
WHO IS THE PERFECT PARTICIPANT FOR THIS COURSE?
You're an entrepreneur, online coach or fitness business-owner.
You've been STRUGGLING to grow your business, connect with people, are FRUSTRATED with social media..
You want to reach more people with your message, and reach them more often. You also know that you need to reach QUALIFIED people and that UNQUALIFIED people soak up your time and budget.
You're looking to walk away with a marketing strategy to understand WHO you are TALKING to, WHAT you stand for, WHAT your message is and HOW to share it to DRIVE engagement in your posts and reach your IDEAL CUSTOMER...
If that describes you, you're in EXACTLY THE RIGHT PLACE.
WHEN DOES THE COURSE START?
There is no start and stop date. The course is all self-directed. Enrolment opens twice per year.
HOW LONG IS THE
The course will take 21 days if you want the FULL INTENSIVE experience. But you can also take it at your own pace. The course material will always be available to you.
Additionally, as part of the Facebook Group, you will receive motivation and tips along the way.
HOW LONG WILL I HAVE ACCESS TO
You will have lifetime access to the course and all updates we make in the course (which will be yearly). You can also retake the course at any time with the next intake!
You will be able to participate every round in the 21 day challenge and be part of Facebook Group with motivation every year to get to the core of who you are! Every year, your game will get stronger with repeating this course! You will also have lifetime access to The Fitness Leader Institute member benefits which include discounts to upcoming course offerings, coaching and mastermind training.
WHAT'S YOUR REFUND POLICY?
I want you to be thrilled about your experience and get all the way through the 21 day course to make your decision. If you aren't happy with the results after you finish The 21-Day You Challenge, you can simply let us know and we will give you a full refund.
We only ask that you fill out our member experience survey so we can better understand what we can do to improve!
HOW WILL YOU HELP ME STAY ACCOUNTABLE?
You will be submitting your ah-ha moments to The Fitness Leader Institute.
You will join the Business Building For Fitness Entrepreneurs Facebook Group to surround yourself with your tribe and report back on what you're learning!
HOW WILL I ACCESS THE COURSE MATERIAL?
We will send you the course material via online website log-in and a password to access the website where you can watch the videos, access your "Do The Work" Templates & additional module resources.
WILL I ACCESS TO ASHLEY?
YES! There will be "Office Hours" hosted on FB Live where you can jump on and Ashley will be there to assist with anything you need additional clarity on.
You will also have FULL ACCESS to every Office Hour recording completed in the 21 Day Challenge to go back and listen to the guidance Ashley gave throughout that intake.