READY TO GET SERIOUS?
The 2 most common concerns I hear from online coaches, budding business builders and fitness entrepreneurs starting their empires are...
"I don't know why I'm different"
and
"I don't know what's ACTUALLY been working up until now".
If there was a simple, step-by-step method for attracting a steady surge of perfectly targeted leads EVERY SINGLE DAY without the self-doubt, social media sliminess and something that was backed by science...
Would you FINALLY feel confident to go after your BHAG (Big Hairy Audacious Goals)?
READY TO GET SERIOUS?
The 2 most common concerns I hear from online coaches, budding business builders and fitness entrepreneurs starting their empires are...
"I don't know why I'm different"
and
"I don't know what's ACTUALLY been working up until now".
If there was a simple, step-by-step method for attracting a steady surge of perfectly targeted leads EVERY SINGLE DAY without the self-doubt, social media sliminess and something that was backed by science...
Would you FINALLY feel confident to go after your BHAG (Big Hairy Audacious Goals)?
ANYTHING LESS THAN A "HECK YES" IS LEAVING $ ON THE TABLE...
Every day, with credit card in hand, THOUSANDS of your most valuable potential clients are choosing a coach with the hopes of selecting the RIGHT COACH to help them achieve their lifelong fitness goals.
The question is...
Do you know WHY they should choose you?
And whether you've been intentional about attracting your ideal clients or you've done it through pure luck, the success of your fitness coaching business and everyone else you lead heavily rests on your answer to this question.
If you know, WITHOUT A DOUBT, that you're not reaching as many READY TO BUY clients as you could be...
or
Your current business building strategies have been random at best, draining your energy while failing to attract a steady steam of leads that would make any hustle worth it...
THEN...THIS COURSE IS FOR YOU!
Join The 21-DAY YOU Challenge for a heart-filled interactive video-training and accountability course that will teach bad-ass, authentic, simple core principles of social media engagement and defining the CORE of your business.
You can expect step-by-step training to:
- Get EXTREMELY CLEAR about WHO you are
- Know WHO you're talking to
- Know WHAT you stand for
- Know WHAT your message is
- Know HOW to DRIVE engagement
- And how to REACH your ideal customer.
You'll never worry about where the next sale is coming from again. By the end of the course, you'll have concrete, easy-to-implement strategies for getting people to engage, while filling your funnel and helping your business thrive.
HOW DOES THE 21-DAY CHALLENGE WORK?
Ashley will guide you through the process of creating a social media strategy that will impact your every aspect of your business.
There are 7 modules that each contain an UNAPOLOGETICALLY SIMPLE training video, a DO-THE-WORK template and a RESOURCE LIBRARY full of additional videos to help you along the way.
All of the training material is made available to you through an online portal and you will never lose access to the material
You will also receive access to a private Facebook Group, The Fitness Leader Institute, where I will be available for any questions as well as a Resource Folder will all the BONUS goodies to save you TONS of time!
**If you are part of the "SUPPORT ALONG THE WAY GROUP", you will receive access to weekly Office Hours where live training will be included.**
THE 21-DAY CHALLENGE CURRICULUM
Module 1: Your LIFE STORY
Module 2: YOUr SWEET SPOT
Module 3: Your VALUES
Module 4: Your BRAND
Module 5: Your IDEAL CUSTOMER
Module 6: Your MOST VALUABLE RESOURCE
MODULE 7: Your Content STRATEGY
YES!
Save My SPOT!
I WANT TO GET SERIOUS!
Bria Gadd,
8 Star Diamond Health & Fitness Coach
“I feel emotional just writing this message…I am beyond grateful for the work that Ashley has helped me do. It has been a DEEP DIVE into my message, WHO I am helping and HOW I can best help them. Each activity and opportunity to work together has clarified and strengthened my understanding of own mission, skills and opportunities…HOW to reach people, HOW to connect with them while sharing my core values and really defining my brand. Often I find that courses provide inspiration but not enough direction…and Ashley has helped me find inspiration THROUGH the direction and clarity that her courses and work has provided. I have seen a significant increase in social engagement, direct messages from my IDEAL customers and a deeper connection with the customers I already had. I would absolutely recommend any chance to work with Ashley and I will personally be continuing my growth.”
Nicole Basden,
Holistic Nutritionist
"I was drawn to Ashley because of her story. She is a true inspiration. Her story of how she climbed the fitness corporate ladder still amazes me and is one I share often. She doesn’t just talk the talk, she has the proven success to show for it! That's why I decided to sign up for The 21-Day YOU Challenge and I felt like I learnt all of the golden nuggets from 12 years of experience! It changed my business in every way and It's paid off 10-fold for me with the engagement I now get."
In The 21 Day YOU Challenge, You'll Discover:
YOUR STORY
Why should people choose you over anyone else? What separates you in a "sea of sameness"? You will discover your authentic, unapologetic, life story that will attract your ideal clients and differentiate you from every other competitor.
YOUR IDEAL CLIENT
Ever wondered who your BEST clients are? The ones that NEED what YOU have and the ones that INVEST the most money, get the best results and tell everyone they know about how great you are? Learn who YOUR tribe is and how to attract them so they see you as the solution they have been searching for!
YOUR BRAND
What do you stand for? Does your brand experience showcase that? Learn what your brand avatar means and how that will help align your writing and everything you post on social media from now on. Get ready for the best engagement you've ever seen!
YOUR MARKETING PLAN
Marketing is the rise or fall of your business. You can have great ideas but if they don't spread, neither does your impact or influence. You''ll learn how to create content that spreads and deeply connects to your ideal clients. You'll build a following that won't be able to get enough of you!
What's Included In The 21 Day YOU Challenge?
MODULE 1: YOUR LIFE STORY
Eliminate competition. Identify what separates you from everyone else by TELLING your life story. Learn how the pivotal moments in your life have shaped you to do EXACTLY what you are doing now!
MODULE 2: YOUR SWEET SPOT
Identify your zone of genius. This module will teach you how other people see you, what they love about you and what strengths and expertise you should be screaming from the rooftops.
MODULE 3: YOUR VALUES
Decide what you stand for. Defining your values will make every decision and social post EASY. Your writing will become ORGANIC and ENGAGING and attract your ideal customers like a magnet.
MODULE 4: YOUR BRAND
Let people GET TO KNOW you. Your brand is an introduction before you officially met someone. Learn what your brand avatar is and how every colour, font and verb choice aligns with your avatar for a seamless brand experience.
MODULE 5: YOUR IDEAL CUSTOMER
Attract your FANTASY customer. Determine who they are, the language they use and what they spend time thinking about and more. You will take this info and double your engagement!
MODULE 6: YOUR MOST VALUABLE RESOURCE
You can't buy TIME.
The 80/20 principle will reveal massive time savings and delegation. Learn what to outsource and what to keep in-house. Master the strategies CEOs use to impact massive success in less time.
MODULE 7: YOUR CONTENT STRATEGY
Produce RIVETING content. Learn the strategies on what to post when. This modules takes all of the other module's work and puts it into action.
** BONUS OFFER **
Join the INSTITUTE.
You will be part of the Fitness Leader Institute and be eligible for discounted pricing on all future courses, be part of the Fitness Leader Institute Facebook group and be able to join all webinars for FREE.
YES!
I AM READY TO GET SERIOUS!
SAVE MY SPOT!
Get ALL 7 Modules For ONLY $179! Select your payment option during checkout. 21-DAY MONEY-BACK GUARANTEE!
FAQS ABOUT THE 21-DAY "YOU" CHALLENGE...
WHO IS THE PERFECT PARTICIPANT FOR THIS COURSE?
You're in the fitness industry, are an entrepreneur, online coach or fitness business-owner.
You've been STRUGGLING to grow your business, connect with people, are FRUSTRATED or feeling sick of yourself with social media..
You want to reach more people with your message, and reach them more often. You also know that you need to reach QUALIFIED people and that UNQUALIFIED people soak up your time and budget.
You're looking to walk away with a marketing strategy to understand WHO you are TALKING to, WHAT you stand for, WHAT your message is and HOW to share it to DRIVE engagement in your posts and reach your IDEAL CUSTOMER...
If that describes you, you're in EXACTLY THE RIGHT PLACE.
WHEN DOES THE COURSE START?
Enrolment is from now until March 31, 2018.
HOW LONG IS THE COURSE?
The course will take 21 days.
For those self-starts, the course material will all be available in a private course folder. Additionally, you will receive an email every 3 days with the modules and the work that is required. By the end of the 21 days, you will have all of the tools and heavy lifting done to have your most successful month yet.
HOW LONG WILL I HAVE ACCESS TO
THE COURSE?
You will have lifetime access to the course and all updates we make in the course (which will be yearly). You can also retake the course at any time with the next intake!
You will be able to participate every year in the 21 day challenge and be part of that email list with motivation every year to be January Ready. Every year, your game will get stronger with repeating this course! You will also have lifetime access to The Fitness Leader Institute Facebook Community.
WHAT'S YOUR REFUND POLICY?
21 DAYS.
I want you to be thrilled about your experience and get all the way through the 21 day course to make your decision. If you aren't happy with the results after you finish The 21-Day "You" Challenge, you can simply let us know and we will give you a full refund.
We only ask that you fill out our member experience survey so we can better understand what we can do to improve!
HOW WILL YOU HELP ME STAY ACCOUNTABLE?
You will be submitting your 7 finished templates to The Fitness Leader Institute. It's important to have a point person to be accountable to and we will ensure we have this nailed before the course starts.
In addition to that, we will be sending you emails every 3 days, for 21 days to help keep you on track, accountable and inspired! You will jin the Business Building For Fitness Entrepreneurs Facebook Group to surround yourself with your tribe and report back on what you are learning!
HOW WILL I ACCESS THE COURSE MATERIAL?
We will be sending you the course material via an email link and a password to access the website where you can watch the videos, access your "Do The Work" Templates & additional module resources.
WILL I HAVE ACCESS TO ASHLEY?
YES! I will be hosting weekly "Office Hours" where you can jump into the ZOOM meeting room and I will be there to assist with anything you need additional clarity on!