A website owned by a multinational conglomerate has a piece offering marketing tips from one of its founders.
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The founder recommends using a form of marketing that shares customers’ stories. He recommends using social media and also thinks it is a good idea to design a very splashy billboard. He recalls a billboard done for lingerie as an example which generates lots of attention.
In the end, he advises companies that splashy marketing does not matter as much as staying true to company goals and sharing the stories of your customers.