21 day challenge
Ashley Shaw

Ready to get SERIOUS?


The most common concerns I hear from fitness coaches, budding business builders and pro entrepreneurs building their empires are...


"I don't know why I'm different in a sea of sameness

I don't know what's ACTUALLY been working up until now".


If there was a simple, step-by-step method for attracting a steady surge of perfectly targeted leads EVERY SINGLE DAY without the self-doubt, social media sliminess and something that was backed by science...


Would you FINALLY feel confident to go after your BHAG (Big Hairy Audacious Goals)?


Here's Why Anything Less Than A "Heck YEAH" Is Leaving Potential On The Table...


Every day, with credit card in hand, THOUSANDS of your most valuable potential clients are choosing a coach with the hopes of selecting the RIGHT COACH to help them achieve their lifelong fitness goals. 


The question is...

Do you know WHY they should choose you?


And whether you've been intentional about attracting your ideal clients or you've done it through pure luck, the success of your fitness coaching business and everyone else you lead heavily rests on your answer to this question.


If you know, WITHOUT A DOUBT, that you're not reaching as many READY TO BUY clients as you could be... 

or

 Your current business building strategies have been random at best, draining your energy while failing to attract a steady steam of leads that would make any hustle worth it...


Then this program is for you... 



The 21-DAY YOU Challenge for a heart-filled interactive video-training and accountability course that will teach bad-ass, authentic, simple core principles of defining the SOUL of your business. You can expect step-by-step training to get EXTREMELY CLEAR about WHO you are, WHO you're talking to, WHAT you stand for, WHAT your message is and HOW to DRIVE engagement and REACH your ideal customer. 


If you're a fitness entrepreneur that's looking to achieve new levels of growth in 2018, this course is for you. You'll learn the principles of how to grow your business through FINDING YOUR VOICE and SHARING YOUR STORY. Ashley will guide you through the process of DISCOVERING YOUR MAGIC and the SOUL of your BUSINESS which turns social media into a MAGNET for IDEAL CLIENTS. By the end of this course, you'll have simple, easy-to-implement strategies for getting people to engage, while filling your funnel and helping your business thrive.

21 Day Challenge

HOW DOES THE 21-DAY YOU CHALLENGE WORK?


The 21-Day YOU Challenge provides a module-based video training program with 7 modules to work through. All of the material will be available as soon as the course starts and you will also receive access to a private Facebook Group for The 21-DAY YOU Challenge. In each module, you'll receive HEART-FILLED training videos, CONNECT-THE-DOTS resource videos and a "DO-THE-WORK" template to work through. 

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​THE 21-DAY CHALLENGE CURRICULUM

Module 1: Your LIFE STORY 

Module 2: YOUr SWEET SPOT

Module 3: Your Brand

Module 4: Your Values

Module 5: Your IDEAL CUSTOMER 

Module 6: Your MOST VALUABLE RESOURCE 

                               MODULE 7: Your Content STRATEGY 


      YES!

I'm ready to get serious.

I'M IN!


Fitness CEO & Self-love Activist, Fitness coach

               Bria Gadd,

8 Star Diamond Health & Fitness Coach

“I feel emotional just writing this message…I am beyond grateful for the work that Ashley has helped me do. It has been a DEEP DIVE into my message, WHO I am helping and HOW I can best help them. Each activity and opportunity to work together has clarified and strengthened my understanding of own mission, skills and opportunities…HOW to reach people, HOW to connect with them while sharing my core values and really defining my brand. Often I find that courses provide inspiration but not enough direction…and Ashley has helped me find inspiration THROUGH the direction and clarity that her courses and work has provided. I have seen a significant increase in social engagement, direct messages from my IDEAL customers and a deeper connection with the customers I already had. I would absolutely recommend any chance to work with Ashley and I will personally be continuing my growth.”

 Krista Knox

Inner Strength With Krista  Health & Fitness Coach 

"This course was extremely emotional for me. Ashley taught me how to look for patterns in my life that have led me to where I am today. I looked back to see myself as a young girl and young woman desperately searching for a way to fit in...then through the traumas of high risk pregnancies, depression and the death of my brother, learning that the only thing I've been searching for has been to feel safe enough to open up to people who truly care for me. Even through years of therapy I haven’t been able to connect these dots. Ashley led me on a journey of self-discovery to see that everything I've always been looking for has been inside me the whole time...I've just been looking for it in other people instead of myself. She gave me the tools I needed to see that my story matters and taught me how to use my voice in a way that will allow my business to grow in an authentic way. Ashley, thank you, from the bottom of my heart, for showing me how to turn my struggles into a new beautiful reality. You showed me that I am exactly where I need to be to become the woman I know I was meant to be."

In The 21 Day YOU Challenge, You'll Discover:

YOUR STORY

Why should people choose you over anyone else? What separates you in a "sea of sameness"? You'll discover your authentic, unapologetic, life story that will attract your ideal clients and differentiate you from every other competitor.

YOUR IDEAL CLIENT

Ever wondered who your BEST clients are? The ones that NEED what YOU have and the ones that INVEST the most money, get the best results and tell everyone they know about how great you are? Learn who YOUR tribe is and how to attract them so they see you as the solution they've been searching for!

YOUR BRAND

What do you stand for? Does your brand experience showcase that? Learn what your brand avatar means and how that'll help align your writing and everything you post on social media from now on. Get ready for the best engagement you've ever seen!

YOUR MARKETING PLAN

Marketing is the rise or fall of your business. You can have great ideas but if they don't spread, neither does your impact or influence. You''ll learn how to create content that spreads and deeply connects to your ideal clients. You'll build a following that won't be able to get enough of you!

The Fitness Leader Institute

    Sabrina Martorino

Strength & Style

 Health & Fitness Coach

"After completing the course, I realized my strengths, the defining moments in my life and was able to talk directly to my avatar in a way that only I can. Because only I have had these particular set of events and skills in the way I did. Magical Unicorn abilities released! Ashley’s training is multi layered and continues to reveal your unique abilities and build on your knowledge and brand more and more. It doesn’t stop when after 21 days. You can go back to it. Build on it. Expand on it. Refine it for what you need. Attracting customers, coaches or just finding your voice! The one-on-one “Office Hours” are an invaluable part of the training. Ashley remembers bits that you have told her in the past and always seems to connect those pieces to the module you are currently working on."

What's Included In The 21 Day YOU Challenge?

MODULE 1: YOUR LIFE STORY

Eliminate competition. Identify what separates you from everyone else by TELLING your life story. Learn how the pivotal moments in your life have shaped you to do EXACTLY what you are doing now!

MODULE 2: YOUR SWEET SPOT

Identify your zone of genius. This module will teach you how other people see you, what they love about you and what strengths and expertise you should be screaming from the rooftops.

MODULE 3: YOUR BRAND

Let people GET TO KNOW you. Your brand is an introduction before you officially met someone.  Learn what your brand avatar is and how every colour, font and verb choice aligns with your avatar for a seamless brand experience.

MODULE 4: YOUR VALUES

Decide what you stand for. Defining your values will make every decision and social post EASY. Your writing will become ORGANIC and ENGAGING and attract your ideal customers like a magnet.

MODULE 5: YOUR IDEAL CUSTOMER

Attract your FANTASY customer. Determine who they are, the language they use and what they spend time thinking about and more. You will take this info and double your engagement!

MODULE 6: YOUR MOST VALUABLE RESOURCE

You can't buy TIME.

The 80/20 principle will reveal massive time savings and delegation. Learn what to outsource and what to keep in-house. Master the strategies CEOs use to impact massive success in less time.

MODULE 7: YOUR CONTENT STRATEGY

 Produce SOUL CONNECTING content. Learn the strategies on what to post when. This modules takes all of the other module's work and puts it into action. 

** BONUS OFFER **

Join the INSTITUTE.

You'll be part of the Fitness Leader Institute and be eligible for discounted pricing on all future courses. You'll never lose access to the 21-Day YOU Challenge and can re-join EVERY intake.

YES!


 

SAVE MY SPOT!

Get The 21-Day Challenge for $199. Select your payment option during checkout. MONEY-BACK GUARANTEE!


FAQS ABOUT THE 21-DAY "YOU" CHALLENGE...



WHO IS THE PERFECT CANDIDATE FOR THIS COURSE?

You're in the fitness industry, are an entrepreneur, coach and business-owner.


You've been STRUGGLING to grow your business, connect with people, are FRUSTRATED or feeling sick of yourself with social media.


You want to reach more people with your message, and reach them more often. You also know that you need to reach QUALIFIED people and that UNQUALIFIED people soak up your time and budget. 


You're looking to walk away with a marketing strategy to understand WHO you are TALKING to, WHAT you stand for, WHAT your message is and HOW to share it to DRIVE engagement in your posts and reach your IDEAL CUSTOMER... 


If that describes you, you're in EXACTLY THE RIGHT PLACE.

WHEN DOES THE COURSE START?


The course is open at certain times throughout the year to ensure there is enough availability and attention during office hours. Course availability is subject to change.

HOW LONG IS THE COURSE?

The course will take 21 days but you have life-time access.


For those self-starters, the course material will all be available on a private website. Additionally, you'll receive an update via Facebook every 3 days with the modules and the work that is required. By the end of the 21 days, you'll have all of the tools and heavy lifting done to have your most successful year yet.

HOW LONG WILL I HAVE ACCESS TO

THE COURSE?

You'll have lifetime access to the course and all updates we make in the course (which will be yearly). You can also retake the course at any time with the next intake!


You'll be able to participate every intake in The 21 Day YOU Challenge and your game will get stronger with repeating this course! You'll also have lifetime access to The 21 Day YOU Challenge Facebook Community.

WHAT'S YOUR REFUND POLICY?

21 DAYS. 


I want you to be thrilled about your experience and get all the way through the 21 day course to make your decision. If you aren't happy with the results after you finish The 21-Day "You" Challenge, you can simply let us know and we will give you a full refund. 


We only ask that you fill out our member experience survey so we can better understand what we can do to improve! 



HOW WILL YOU HELP ME STAY ACCOUNTABLE?

You'll be commenting on each of your 7 finished modules. It's important to be accountable and to think about the work you are completing. You will have a chance to engage with your peers as you work through each module.


In addition to that, we will be sending you Facebook updates every 3 days, for 21 days to help keep you on track, accountable and inspired! The 21 Day YOU Challenge Facebook Group will keep you with your tribe and inspired!



HOW WILL I ACCESS THE COURSE MATERIAL?

We will be sending you the course material via an email link and a password to access the website where you can watch the videos, access your "Do The Work" Templates & additional module resources.



WILL I HAVE ACCESS TO ASHLEY?

YES! I will be hosting weekly "Office Hours" where you can jump into the ZOOM meeting room and I will be there to assist with anything you need additional clarity on!


You can also post questions throughout the week and I will use the weekly Office Hour to ask those. 


I will be available 1 hour per week and all of the Office Hours will be recorded and then posted.